bKash Ltd. is looking for Assistant Manager for Brand
bKash, a transformative force since 2011, epitomizes financial inclusion in Bangladesh. With over 70 million users, it pioneers secure digital transactions, earning global acclaim for its impactful contributions. bKash Ltd. is looking for a Assistant Manager for Brand. Incumbent will help bKash to develop customer communication strategy and growth plan to achieve desired result. S/he will work across all levels and departments of our organization to ensure business result and communicate this to the division. Ultimately, Incumbent will be a key person to drive growth through it`s products, services and campaigns.
Job Responsibilities
- Analyzing the assigned product positioning, uncover consumer insights and deliver innovative marketing campaigns
- Develop respective vertical’s elements into plans, performance specifications and market strategies
- Develops and updates consumer portrait, contributes to category strategy, provides recommendation to pricing and promotional strategy
- Work in close collaboration with concern cross functions to develop robust activity plans in line with the respective brand essence and accelerate growth
- Ensures consumer centricity, applies Innovation levers, contributes, and executes Innovation pipeline, maintains vibrancy via relevant renovation for respective brand
- Work in conjunction with category & development to identify and target key market opportunity, through trends, consumer research & understanding and competitor activity
- Participate in and evaluate Consumer Marketing oriented research and analysis, promotions, public relations, media and advertising associated with assigned brands or products
- Align the company around the respective brand’s direction, choices, and tactics
Educational Requirements
- Bachelor’s degree in marketing from a reputed institution
Experience Requirements
- At least 4 year(s)
Additional Requirements
- Age at least 27 years
- Strategic thinker able to identify long-term opportunities and trends
- Project management experience, with a solid understanding of project management principles and techniques
- Proven ability to work cross-functionally
- Assertive communication and active listening
- Market and Consumer Sensibility
- 4-6 years or above of experience in brand management, brand marketing, or marketing management
Vacancy
01
Employment Status
Full-time
Workplace
- Work at office
Job Location
Dhaka
Apply
For more details and apply follow the link https://t.ly/0x5OP and click “Apply Now” button.
Application Deadline : 18 Dec 2023
