boAt products are now officially available in Bangladesh

boAt, a well-known Indian brand specializing in audio and wearable products, has recently established a national distributor agreement with DX Group to make their products available in Bangladesh. This partnership marks the official entry of boAt’s products into the Bangladeshi market.

DX Group, a conglomerate based in Bangladesh, will be responsible for distributing boAt’s comprehensive range of products throughout the country, including major cities like Dhaka, Chattogram, Khulna, Rajshahi, Rangpur, Mymensingh, Sylhet, and Barishal.

The product lineup offered by boAt through DX Group will include a diverse range of items such as TWS (true wireless) earbuds, smartwatches, neckbands, headphones, speakers, chargers, and more. Additionally, DX Group will provide support to boAt in various areas, including the recruitment of local partners, customer acquisition, and the expansion of boAt’s presence in Bangladesh.

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boAt is a brand under Imagine Marketing Ltd, its parent company founded in 2013. Imagine Marketing has a diverse portfolio that encompasses audio equipment, smart wearables, personal grooming products, and mobile accessories. boAt, launched as a brand within the Imagine umbrella, is dedicated to offering lifestyle-oriented products at affordable prices, catering specifically to a youthful audience.

DX Group, established in 2011, operates as a connected ecosystem consisting of 12 business verticals focused on distribution, retail, and service domains within Bangladesh.