Dhaka, November 23, 2024 – The Grand Ballroom of The Westin Dhaka was alive with energy and transformative ideas as BrandTalk5.0, organized by Brand Practitioners Bangladesh, brought together some of the brightest minds in marketing and business. Under the theme ‘Stories of Revival and Rise,’ the event explored strategies to thrive amidst challenges, focusing on resilience, innovation, and growth. YAMAHA led as the Title Sponsor, with SWISH and SHWAPNO powering this BrandTalk as key sponsors.
The event showcased an impressive lineup of speakers who delivered valuable insights on the evolving landscape of branding and business. Among the distinguished speakers, Ashraf Bin Taj, Co-Founder & Managing Director of International Distribution Company Bangladesh PLC, captivated the audience with a fireside chat on “Rising Brands, Reviving Marketers,” emphasizing the importance of adapting to shifting market dynamics. Meanwhile, Nazim Farhan Choudhury, Managing Director of Adcomm Limited, took the audience on a journey through the past and future of branding with his talk, “A Journey Through Advertising: Last 30, Next 30.”
Dr. Ahmed Armaan Siddiqui, CEO of Grameen Digital Healthcare Solutions, inspired attendees with his session on “Building Market Strength through Adaptive and Innovative Approaches,” highlighting the need for flexibility and forward-thinking in today’s competitive environment.
In an era where service-driven industries dominate, Sajjad Hasib, Chief Marketing Officer of Grameenphone Limited, shared insights on “Marketing the Invisible,” exploring how brands can stand out in intangible product categories. Shamarukh Fakhruddin, Director of Urmi Group, highlighted the growing significance of purpose-driven branding with her talk on “Branding Through Impact & Leveraging CSR.”
BrandTalk5.0 also marked the launch of the inaugural edition of the CMO Bangladesh Publication, a milestone for the marketing community that promises to be a go-to resource for professionals seeking fresh perspectives and actionable strategies.
The event was more than just a conference—it was a platform for connection and collaboration. Marketing professionals, academics, and students engaged during a lively high-tea networking session, fostering meaningful relationships and exchanging ideas. The evening concluded with a buffet dinner and exclusive goodie bags, leaving participants inspired and invigorated.
“BrandTalk5.0 was a testament to the resilience and creativity of our industry. It brought together leaders who are redefining the future of branding and empowered participants with the tools and inspiration to thrive amidst uncertainty. We thank all the speakers, participants, sponsors, partners, and patrons for making this happen,” said Mirza Muhammad Ileush, Founder and Managing Director of Brand Practitioners Bangladesh.
Supported by YAMAHA as Title Sponsor, SWISH and SHWAPNO as Powered By partners, and key contributors including Ispahani, ShareTrip, Fogg, Konka, PRAN-RFL Group, ACI PURE, Shokti+, Natura Care BD, Orderwala, Fiona, Chardike, Kazi & Kazi Tea, Bakeman’s Biscuits, Maggi, Nescafe, Dancake, Mojo, Partex Clean Tissue, KIVA HAN, Maleda Group, Practitioners Academy, and Brand Gear, the event was a grand success.
BrandTalk5.0 concluded with vibrant networking, a high buffet dinner, and exclusive goodie bags, leaving attendees inspired to lead with resilience, creativity, and innovation in the ever-evolving marketing landscape.
