Burger King has been crowned the Grand Prix winner at the 2025 Marketing Week Awards, alongside taking home the Long-Term Brand Building Award for its successful brand transformation campaign.
After years of losing ground to competitors, Burger King worked with agency BBH to reignite growth in the UK market. The brand centered its revival around its iconic Whopper burger, positioning it as the “king of pleasure” through creative storytelling and a focus on product quality. This long-term strategy significantly improved consumer perceptions of taste and premium value, resulting in a sharp rise in Whopper sales between 2017 and 2024, even as the category declined.
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“Burger King’s rejuvenation is a marketing success story – a masterclass in long-term strategy, category insight, and creative brilliance,” said Russell Parsons, Editor-in-Chief of Marketing Week.
Other major winners included Specsavers, named Brand of the Year for its consistency and enduring “Should’ve gone” campaign, and Sainsbury’s CMO Mark Given, honored as Marketer of the Year for driving growth and brand perception.
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Bupa Global was named Marketing Team of the Year for transforming marketing into a strategic growth driver, while Mother earned Agency of the Year for its outstanding work with brands like Ikea, KFC, and M&S.
The awards celebrated innovation, creativity, and resilience across the marketing industry, recognizing brands that demonstrated excellence amid challenging market conditions.
