ChefOnline is hiring Digital & Social Media Marketing Manager

ChefOnline is seeking a strategic and results-driven Social Media Manager to lead social media marketing, funnel marketing, and lead generation initiatives. This role will be responsible for managing multiple social media platforms, promoting brand awareness, and driving business growth through innovative digital marketing strategies. The Manager, Social Media will report directly to the General Manager and CEO, ensuring alignment with overall business objectives and growth strategies.

Vacancy

05

Key Responsibilities:

• Leadership & Strategy: Develop and execute comprehensive social media strategies to enhance brand visibility, audience engagement, and lead generation.
• Reporting & Accountability: Report directly to the General Manager and CEO, providing updates on campaign performance, audience insights, and recommendations to improve marketing effectiveness.
• Budget & Campaign Management: Create monthly budget proposals for multiple projects, manage social media accounts, and ensure cost-effective campaign execution.
• Performance Tracking & KPIs: Monitor and evaluate key performance indicators (organic traffic growth, engagement rates, conversion rates, social media ROI, and audience retention), adjusting strategies to maximize effectiveness.
• Content & Collaboration: Work closely with content writers, content creators, and developers to produce high-quality, engaging content aligned with business objectives. This includes overseeing video, motion graphics, animations, and graphic design for social media.
• SEO & Algorithm Adaptation: Stay updated on the latest social media trends, platform algorithm changes, and SEO best practices to optimize engagement and visibility.
• Lead Generation & Funnel Marketing: Implement lead generation strategies, including email marketing, content marketing funnels, and audience targeting to convert prospects into customers.
• Paid Advertising & Media Buying: Manage and optimize Meta (Facebook & Instagram) ad campaigns, Google Ads, and other paid social media initiatives to drive conversions and maximize ROI.
• Marketing Automation & Analytics: Leverage marketing automation tools to streamline workflows, manage content calendars, and track campaign performance through data-driven insights.
• Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to develop integrated digital marketing strategies aligned with overall business objectives.
• Event Tracking & Market Analysis: Monitor site tracking, campaign performance, and market trends to refine digital marketing strategies.