Daraz has kicked off its highly anticipated 11.11 Biggest Sale of the Year, aiming to uplift the quality of life for shoppers and sellers during challenging times.
Within a mere 24 hours, Daraz facilitated connections between over 2.9 million consumers and a whopping 53,000 brands and SME sellers. This significant milestone underscores the ongoing expansion and advancement of the digital economy. More individuals in South Asia are turning to online platforms for their day-to-day requirements, granting wider access to the advantages offered by e-commerce.
Improving shoppers’ quality of life by granting access to the best prices
In a world grappling with economic hurdles and increasing living expenses, Daraz has transformed the 11.11 event into an invaluable chance for shoppers. It offers the opportunity to finally buy those items they’ve been eyeing all year. They’re providing access to high-quality products spanning fashion, beauty, home & decor, and more, all at incredibly discounted rates. Plus, a whopping 63% of shoppers get the added perk of free shipping!
Empowering brands and sellers to seize opportunities and expand their businesses.
Daraz has heavily invested in new tech solutions, aiding sellers in expanding their online businesses. Over 14,000 SME sellers scored sales during the 11.11 event, setting a strong sales pace in the initial 24 hours. Daraz remains positive about further boosting seller growth.
Bjarke Mikkelsen, Daraz CEO, shared his thoughts on this achievement, “During these tough times, we aimed to provide the best deals possible for our shoppers, ensuring every penny counts. This wouldn’t have been achievable without our sellers and partners’ support. I’m grateful to see new sellers placing their trust in us. We’re excited by the growth during this 11.11 and are committed to delivering top-notch products, prices, and quality for our communities.”
In Bangladesh, the first 24 hours of 11.11 brought forth significant trends:
Fashion Flourish: The sale of fashion apparel soared, with over 260,000 items sold, especially in traditional wear, captivating Bangladeshi women.
Tech Connect: Daraz bridged distances, selling over 150,000 electronics, spanning from phones to computers and laptops.
Everyday Essentials: Staying true to its promise as an everyday lifestyle hub, Daraz saw a staggering 175,000 groceries sold, with essentials like rice and oil leading the pack.
Daraz’s 11.11 sale brought remarkable highlights:
Massive Discounts: A staggering Tk 50 crore worth of discounts was rolled out, ensuring an unparalleled shopping adventure for customers.
Abundance of Deals: With a whopping 20 lakh deals, this year’s 11.11 was bigger than ever, promising the best prices across a wide array of items.
Free Shipping: To mark this grand festival, Daraz offered free delivery on selected items, irrespective of the delivery location.
Cashback Offers: Daraz ensured up to 15% savings with an extensive range of payment partners, including bKash, Nagad, Bank Asia, BRAC Bank, City Bank Limited, Daraz-EBL Co-brand Cards, and more.
Apart from the thrilling 11.11 deals, Daraz ensures a consistent flow of top-notch products at competitive prices, throughout the year. Offering a spectrum of deals from everyday low prices to enticing vouchers and flash sales, Daraz endeavors to make shopping a cost-effective and hassle-free experience for its users. These ongoing initiatives not only enable buyers to save on their day-to-day essentials but also enhance their overall lifestyle, ensuring that online shopping remains a consistently rewarding journey.
Syed Mostahidal Hoq, Managing Director of Daraz Bangladesh, expresses gratitude for the robust support from partners, shoppers, and the dedicated team that contributed to this success. Given the surge in inflation, this year’s focus has been on empowering buyers to optimize their savings while assisting sellers and creators in generating new incomes to navigate the escalating living costs. Daraz remains steadfast in its commitment to delight shoppers with more savings and a diverse array of options in the days ahead, while also supporting more sellers in maximizing their growth.
The 11.11 Biggest Sale of the year extends from November 11th to 22nd. Shop now on Daraz and continue to relish the incredible deals and offers available.
