Daraz Empowers South Asian Shopping with Microsoft Azure OpenAI Service
Introducing “AskDaraz” – Daraz’s Innovative In-App Discovery Service Revolutionizing Personalized Online Shopping for South Asians
Daraz has made a significant stride in enhancing the shopping experience for South Asian users by introducing “AskDaraz,” an AI ChatBot integrated with Microsoft Azure OpenAI Service. This recent innovation allows users to engage in natural conversations with the chatbot, leading to personalized product recommendations, according to a press release.
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With the prowess of OpenAI’s ChatGPT, AskDaraz refines and analyzes user preferences, sifting through millions of products in various categories. By understanding specific needs, it offers tailored recommendations on products, styles, and collections, streamlining the shopping process on Daraz’s platform.
Bjarke Mikkelsen, CEO of Daraz Group, emphasized their mission to uplift communities through commerce and considers AskDaraz’s integration as a pivotal milestone, opening up new market segments. By leveraging the increasing smartphone adoption rates and Microsoft Azure OpenAI Service, AskDaraz aims to make the shopping experience more intuitive and accessible to a broader user base.
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Microsoft’s APAC Chief Technology Officer, Diomedes Kastanis, expressed delight in partnering with Daraz on this transformative journey in South Asia’s retail sector. The integration of Microsoft Azure OpenAI Service is set to elevate user experience for the platform’s 30 million customers, boosting product reach, customer engagement, and overall satisfaction levels. Moreover, Daraz aims to tap into new customer segments through its integrated “Discover” feature within the app, fostering innovation and personalized customer experiences with the power of generative AI.
