Daraz, the foremost online e-commerce platform in South Asia, is launching the first-ever Daraz Free Delivery Festival. Scheduled to run from January 25 to January 31, 2024, this event allows shoppers to enjoy complimentary nationwide delivery on millions of products spanning categories such as groceries, fashion, beauty, electronics, home decor, and more.

The initiative underscores Daraz’s dedication to South Asian communities by highlighting the enhancement and optimization of infrastructure and advanced tools, ensuring a seamless nationwide Free Delivery experience.

Embracing all product categories, Daraz’s initial sales campaign of the year encourages shoppers to unlock premier Free Delivery promotions during the Daraz Free Delivery Festival.

Customers stand to benefit from discounts of up to 70%, 3 bundles starting from Tk 499, up to 70% off on Hot Deals, up to 60% off on Mega Deals, brand warranties, and vouchers up to Tk 10,000.

In addition to these savings, shoppers will also enjoy free delivery, maximizing their overall savings. The primary objective of the Daraz Free Delivery Festival is to provide everyone the opportunity to fulfill their daily needs at the best value, regardless of their location, without incurring any additional delivery costs.

Given the nearly double-digit inflation in 2023, reaching a 12-year high of 9.93% in October, coupled with soaring fuel prices, taxes, and service fees due to business regulation updates, delivery costs for online shopping have increased across businesses in Bangladesh. The Daraz Free Delivery Festival aims to help shoppers maximize their savings by allowing them to conveniently acquire their everyday needs without transportation or delivery costs.

Daraz also intends to extend its reach to underserved communities by offering Free Delivery nationwide, enabling consumers outside Dhaka (Chittagong, Khulna, Rajshahi, Sylhet, etc.) to easily obtain their everyday needs at the best prices. In December 2023 alone, more than half of Daraz shoppers enjoyed free delivery, marking a 500% increase compared to January 2023.

The Daraz Free Delivery Festival also acts as a crucial tool for sellers to explore untapped regions, unlocking unprecedented growth opportunities. It provides Small and Medium Enterprises (SMEs) with the chance to expand into unexplored territories, witnessing a substantial increase in their reach and revenue. Over the past year, there has been a 70% growth in sellers participating in free delivery.

Khondoker Tasfin Alam, Daraz Bangladesh’s Chief Operating Officer, expressed, “Our commitment has always been to create access to the largest selection of products at the best prices delivered directly to the doorstep of our customers, and the Daraz Free Delivery Festival is proof of this dedication. We have developed a fleet of hundreds of vehicles strategically connecting fulfillment and sorting centers across every region of the country. Here, our thousands of delivery heroes collect packages for direct delivery to our customers’ doorsteps. This unique nationwide logistics infrastructure is complemented by state-of-the-art technology, enabling real-time tracking and route optimization, aligning with Daraz’s goal to deliver packages faster and cheaper, regardless of geographical location.”