Daraz named number one e-commerce brand and 13th most valued brand of ‘21

The Best Brand Award, organized by Bangladesh Brand Forum in partnership with Nielsen Bangladesh, named Daraz Bangladesh as the top E-commerce brand and the 13th most valued brand of 2021 in its 13th edition.

The event which took place on December 29 recognized 102 brands across 35 categories at a gala event at Le Méridien in the capital.

Md Tajdin Hassan, Chief Marketing Officer of Daraz Bangladesh Limited, expressed his excitement about the brand’s success and stated that Daraz Bangladesh plans to expand its customer-centric strategy in the coming year. The brand not only wants to attract new customers, but also wants to provide the best e-commerce experience to existing customers.

The Bangladesh Brand Forum has been inspiring the country’s brands for the past 13 years by presenting the Brand of the Year Award. The award started its journey in 2008 with Nielsen Bangladesh and is based on a global model (Winning BrandsTM) conducted through a direct consumer survey of 8000 customers across the country. The survey included self-administered comments.