Electronics & Home Appliances Marketing Fest organized by Brand Practitioners Bangladesh for the first time. The day-long event titled ‘Gree and Konka presents Electronics & Home Appliances Marketing Fest powered by Jamuna Electronics and Kiam’ was organized on Friday (May 10, 2024) at the Grand Ball Room of Hotel Westin, Gulshan, Dhaka.
The inaugural Electronics & Home Appliances Marketing Fest, held under the theme “Electrify Strategy, Amplify Impact,” has made a profound impact on the country’s marketing landscape.
This event was a collaborative endeavor of industry leaders, entrepreneurs, brands, and marketing experts, marking a pivotal moment for Bangladesh’s electronics sector.
With participation from 26 speakers representing various domains including brand, marketing, sales, supply chain, and 6 entrepreneurs, the fest was enriched with diverse perspectives on better marketing practices and profitability in the sector.
Spearheaded by Brand Practitioners Bangladesh, the fest aimed to foster innovation and collaboration within the industry.
Mirza Md. Ileush, Founder & CEO of Brand Practitioners Bangladesh, emphasized, “Our mission is to promote growth and co-creation among business and marketing professionals. This fest brings together all stakeholders to shape the future of marketing practices and enhance customer satisfaction.”
The Electronics & Home Appliances Marketing Fest was designed with 10 sessions, along with 5th publications ceremony of Business Brillianz.
The Bangladesh Electronics & Home Appliances Marketing Fest is dedicated to exploring contemporary marketing strategies, emerging trends, and innovations within the industry. It serves as a platform for collaboration, knowledge sharing, and networking among industry stakeholders.
Nurul Afsar, Deputy Managing Director of Electro Mart, expressed enthusiasm, stating, “As the Title Sponsor, we are thrilled to be part of this groundbreaking fest. It serves as a catalyst for marketing innovation and collaboration, crucial for propelling growth in Bangladesh’s electronics sector.”
Panel 01: Exploring Market Challenges and Opportunities of Electronics & Home Appliances
It was a fantastic panel discussion moderated by Nazmus Sakib, Brand Promotion Manager, PR of OPPO Bangladesh. The panelists were Shovon Banik, Country Marketing Manager of ASUS Bangladesh; Md Zakibur Rahman Shejan, Brand Manager of Walton Electrical Appliance; Taskin Hossain, HoM of Gadget & Gear.
Panel 02: Powering Progress: Uniting Stakeholders in the Electronics & Home Appliances Market
It was a fantastic panel discussion moderated by M.A Hanif, Head of Sales & Distribution, of AKASH Digiyal TV. The panelists were Md Julhak Hossain, Electro Mart Ltd. of National Sales Manager-Retail; K M G Kibria, Head of Brand & Marketing of Minister-Myone Group; Rakib Ahmed, DGM of Jamuna Electronics & Automobiles Ltd. And Imrul Hasan, MD of Motion View.
Case Study: Halima Mobile: The Rise from Scratch
Next, a single case study about of Halima Mobile: The Rise from Scratch delivered by Abul Kalam Hasan Tagar, Chairman of Halima Group.
Single Session: Android To To Company (ATC)
After, a single session about of Android To To Company (ATC) delivered by Content Creator, Ashikur Rahman Tushar of ATC.
Panel 03: Promotional Mastery: Amplifying your Electronics Brand
It was a fantastic panel discussion moderated by Mohammad Sarwar Bin Anis, Media Director of Starcom Bangladesh. The panelists were Md. Tajdin Hassan, CBO of The Daily Star; Arefin Mowmo, Manager – Communication and Business Development of Global Brand Private Ltd; Abrar Ur Rahim, Head of IMC & Events of Ismartu Technology BD Ltd. And Sayeda Umme Salma, CEO of Ngage 360.
The event was glorified by the publication ceremony of the 5th edition of Business Brillianz. This event marked the release of the magazine’s new edition, which had an interview with Dr. Md. Sabur Khan on the cover.
Nostalgic Narratives: Remembering the Legacy Ad
One the most enjoyable fantastic session, about of Nostalgic Narratives: Remembering the Legacy Ad where spoke Amitabh Reja Chowdhury, Ad & Film Maker, Managing Director of Half Stop Down. And Mohammad Ali Sagar, Creative Director, Mediacom Limited.
Insight Session: Exploring Electro Mart, Crafting a Legacy
In this insight session Nurul Afsar, Deputy Managing Director of Electro Mart, discusses this topic in detail.
CXO Panel 04: Strategies and Insights for Electronics & Home Appliances Market Operations
It was a fantastic panel discussion moderated by Muhammad Toufiqul Islam, DGM, MKT & Business Development of DCL, Daffodil Family. The panelists were Muzahidul Islam, Country Manager of Honor Bangladesh; Ashraf Haque, Founder of ADE Management Consulting; Sazzadul Islam, HoB of Jamuna Electronics & Automobiles Ltd.
Insight Session: Electronics Market Profitability
In this insight session Mokbulla Huda Chowdhury, Sales Director of Butterfly Bangladesh Ltd., discusses this topic in detail.
CXO Panel 05: Reigniting Electronics Products Marketing Excellence in the Digital Era
It was a fantastic panel discussion moderated by Md. Mahbub Hasan, Assistant GM-Marketing & Advirtising, of Transcom Electronics Ltd. The panelists were Sarifuddin Nawroz Ahmed, Business Head – Audion Visual & Printing Solution, of Global Brand Pvt. Ltd.; Salim Ullah Salim, Marketing Director of Jamuna Electronics & Automobiles Ltd.
The event is not just a marketing fest, but also a lighthouse for shaping the future of the Electronics & Home Appliances Industry.
Noteworthy patrons and partners included Minister as the TV Partner, ASUS as the Laptop Partner, HAIKO as the Freezer Partner, EPSON & Global Brtand as the Print Partner, Multimedia Kingdom as the Gadget Partner, HALIMA Mobile as the Accessories Partner, Motion View as the Eco-Products Partner, SOCIAN as the AI Partner, Bakeman’s Biscuit as the Snacks Partner, Transcom Beverage as Beverage Partner, Nestle as Hot Beverage Partner, FIERO as the Suit Partner, Kazi&Kazi as Tea Partner and PARTEX Cleen Tissue as the Tissue Partner. Additionally, strategic partners Prothom Alo & Bangladesh Computer Samity, Youth Engagement Partner JCI Bangladesh, Youth Talent Partner NeoNova, Knowledge Partner Practitioners Academy and Publication Partner Business Brillianz contributed significantly, showcasing widespread support and enthusiasm for the fest.
