Join the Biggest Professional Marketing Course: Essential Marketing Practices Course 2024
Practitioner’s Academy announces the launch of the Essential Marketing Practices Course (EMPC) 2024, a comprehensive program meticulously designed for Marketing Professionals, final-year graduate students, Marketing Managers, Brand Managers, Marketing enthusiasts, and anyone keen on gaining in-depth marketing expertise.
The EMPC is slated to commence in July 2024, spanning three intensive months with a curriculum designed to equip participants with critical marketing tactics required for both national and international markets. Covering essential topics such as market research, branding, advertising, social media, and email campaigns, the course aims to produce marketing mavens capable of crafting successful marketing messages and identifying target audiences effectively.
Instructors and Course Modules:
The course boasts an impressive lineup of 26 seasoned marketing professionals, each bringing specialized expertise to their respective modules:
Marketing 5.0
Trainer: Shah Didarul Hasan, Digital Marketing Specialist, Innovation Federal Credit Union.
Topics Covered: Introduction to Marketing, Data-Driven Marketing, Technology Integration, Omnichannel Marketing, Emotional Engagement and Storytelling, Purpose-Driven Marketing, Community Engagement and Brand Advocacy, Agile Marketing and Adaptability, Measuring Success in Marketing 5.0, Marketing 5.0 Campaign.
Market Practices
Trainer: Sajjadul Islam, Head of Marketing, Super Star Group.
Topics Covered: Market Practices Conventions, Ethical Marketing Practices, Regulatory Considerations, Market Dynamics.
Market Strategy
Trainer: Shahriar Zaman, Head of Marketing, Akij Bashir Group.
Topics Covered: Long-term Planning, Competitive Analysis, Market Positioning, Strategy Implementation.
Market Research
Trainer: Ashfaquzzaman Probal, Head of Operations, Quantum Consumer Solutions.
Topics Covered: Research Methods, Consumer Behavior Analysis, Data Collection Techniques, Market Trends Analysis.
Brand Archetype
Trainer: Sabbir Ahmed, CEO, Buzzuuka Digital.
Topics Covered: Brand Identity, Consumer Connection, Brand Storytelling, Archetype Implementation.
Product Development
Trainer: Ibrahim Khalil Nayan, Head of Brand Marketing, T.K. Group of Industries.
Topics Covered: Product Life Cycle, Market Needs Assessment, Prototype Development, Launch Strategy.
Service Marketing
Trainer: Tarif Sherhan, Senior Manager, IPDC Finance.
Topics Covered: Service Marketing Mix, Customer Relationship Management, Service Differentiation.
Pricing Strategy
Trainer: Surayya Siddiqua, Director-Sales & Marketing, Grameen Danone Foods Limited.
Topics Covered: Pricing Models, Competitive Pricing, Value-Based Pricing, Price Adjustment Strategies.
Supply Chain & Distribution
Trainer: Abdul Awal, General Manager & Group Head of SCM, Akij Bashir Group.
Topics Covered: Supply Chain Management, Distribution Channels, Logistics Optimization, Inventory Management.
Route to Market Strategy
Trainer: M.A Hanif, Head of Sales & Distribution, AKASH Digital TV.
Topics Covered: Market Entry Strategies, Channel Selection, Sales Force Deployment, Route Optimization.
Brand Briefing
Trainer: Galib Bin Mohammad, SBU Head, Meghna Group of Industries.
Topics Covered: Brand Vision, Brand Messaging, Internal Communication, Brand Alignment.
Brand Communication
Trainer: Sayeda Umme Salma, CEO, Ngage 360.
Topics Covered: Communication Strategies, Media Planning, Brand Messaging, Integrated Marketing Communication.
ATL, BTL & TTL
Trainer: Mahbub Alam Mahi, Brand Strategy & Creative Campaign Planner, Pran – RFL Group.
Topics Covered: Above The Line (ATL) Marketing, Below The Line (BTL) Marketing, Through The Line (TTL) Marketing, Campaign Integration.
Media Management
Trainer: Shabab Shabbir, Assistant Director, Mindshare Bangladesh.
Topics Covered: Media Planning, Media Buying, Media Analytics, ROI Measurement.
Digital Marketing for Brands
Trainer: Lutfi Chowdhury, Co-Founder & CEO, Adfinix.
Topics Covered: Digital Marketing Channels, SEO/SEM, Online Advertising, Analytics.
Social Media for Brands
Trainer: Shah Shaifullah-Al-Zakerin, Manager, Digital Media Buying & Planning, Mediacom Limited.
Topics Covered: Social Media Strategy, Content Creation, Community Management, Social Media Analytics.
Content Marketing
Trainer: Proloy Hasan, Co-Founder, B.I.G Consultant.
Topics Covered: Content Strategy, Content Creation, Distribution Channels, Performance Metrics.
Sales & Customer Experience
Trainer: Mehjabin Badhon, Marketing & Business Development Consultant, Creative Business Group.
Topics Covered: Sales Techniques, Customer Journey Mapping, Experience Optimization, Customer Feedback.
Marketing & Sales Development
Trainer: Mohammad Firoz Alam, Senior Executive Director, Walton Group.
Topics Covered: Sales Training, Development Programs, Performance Management, Sales Process Improvement.
Design Thinking
Trainer: Monsurul Aziz, Head of Brand, Nagad.
Topics Covered: Creative Problem Solving, Innovation Process, Empathy in Design, Prototyping.
Essential Computer Skills
Trainer: Md. Shorab Hossain Guddu, FAVP – Brand, ABG Technologies Ltd.
Topics Covered: Basic Computer Skills, Productivity Tools, Digital Collaboration, Cybersecurity Basics.
Stakeholder Management
Trainer: Shaikh Imran Aziz, Head of Marketing, Bengal Meat.
Topics Covered: Stakeholder Analysis, Engagement Strategies, Communication Plans, Conflict Resolution.
Artificial Intelligence & Global Marketing
Trainer: Munaf Mujib Chowdhury, Partner Director, Aleph Group, Inc.
Topics Covered: AI Applications in Marketing, Global Marketing Trends, Data-Driven Decision Making, AI Tools.
Essentials for Brand Building
Trainer: Kazi Mohiuddin, Senior General Manager – Brands, MGI – Meghna Group of Industries.
Topics Covered: Brand Positioning, Identity Development, Brand Equity, Growth Strategies.
Marketing Outbooks
Trainer: Hossain Shah Newaz, Deputy General Manager Marketing, Super Star Group.
Topics Covered: Marketing Trends, Future Outlooks, Innovative Strategies, Market Disruption.
How to Face a Marketing Interview
Trainer: Ileush Md. Mirza, Founder & CEO, Brand Practitioners Bangladesh.
Topics Covered: Interview Preparation, Common Questions, Presentation Skills, Mock Interviews.
Course Logistics:
- Duration: 3 months
- Total Classes: 26
- Fee: 25,000 Taka with an advance payment of 12,000 Taka
- Format: Primarily online classes, with some offline sessions based on special needs.
With limited seats available, this course represents an unparalleled opportunity to gain essential marketing knowledge from industry leaders. The EMPC 2024 is set to be a transformative experience for both novices and seasoned professionals, providing the skills and insights needed to excel in the competitive field of marketing.
For those seeking to elevate their marketing prowess and advance their careers, don’t miss out on the Essential Marketing Practices Course 2024. Secure your spot today and embark on a journey of professional growth and development.
Contact Information: For more details and registration, visit: https://www.facebook.com/Practitioners.Academy/
About Practitioners Academy:
Practitioners Academy, as detailed on their Facebook page, is a premier institution dedicated to the professional development of marketing practitioners in Bangladesh. Through innovative courses and workshops, they aim to equip individuals with the skills needed to thrive in today’s dynamic marketing environment. Their commitment to excellence and practical training makes them a leading choice for marketing education in the region.
Stay ahead in the marketing game with EMPC 2024. We look forward to welcoming you!
