Fanta announced its first ever global Brand Identity Redesign with New Logo
Soft drink giant Fanta has announced its first ever global brand identity redesign, with ‘bright and bold’ designs.
The Coca-Cola-owned brand, Fanta, has undergone a global brand identity redesign with a focus on being a “fun drink for consumers.” The redesign was spearheaded by the Coca-Cola Global Design team in partnership with the JKR design agency.
It includes a new logo, custom typography, and a color system made up of easily recognizable hues.
Brazilian artist Lucas Wakamatsu collaborated on the illustrations that support the graphic system.
The brand refresh also features lively photography to convey a sense of playfulness.
According to Rapha Abreu, the global vice president of design at The Coca-Cola Company, the aim was to portray a brand that values spontaneity and the benefits of play.
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Meanwhile, Sue Murphy, the senior director of design at The Coca-Cola Company, emphasized that the redesign aimed to make each element of the brand bold and iconic so that it can stand the test of time and be recognizable worldwide.
Fanta’s logo and identity have evolved considerably since the 1940s, and this redesign is an effort to rejuvenate the brand’s image.
