The Food & Beverage Marketing Fest 4.0, organized by Brand Practitioners Bangladesh, was held on Friday, December 13, 2024, from 3:00 PM to 9:00 PM at the Renaissance Dhaka Gulshan Hotel.
The event, titled “Nestlé Presents Food & Beverage Marketing Fest 4.0 Powered by Bakeman’s and Pusti, In Association With Mojo,” was centered on the theme “Blending Perspectives, Bringing Delights,” which focused on discussions about development, innovation, and overcoming challenges in the food and beverage industry.
The “Nestlé Presents Food and Beverage Marketing Fest 4.0, Powered by Bakeman’s and Pusti, in Association with Mojo,” concluded successfully at the Grand Ballroom, Sheraton Dhaka, on December 13, 2024. Organized by Brand Practitioners Bangladesh, this premier event brought together industry leaders, marketing professionals, and innovators under the theme “Blending Perspectives, Bringing Delights,” to discuss challenges and opportunities in Bangladesh’s dynamic food and beverage industry.
The event began with an inspiring Welcome Speech delivered by Syed Iqbal Mahmud Hossain, Sales Director and Board Member, Nestlé Bangladesh, who set the tone for the day with his visionary remarks.
The Market Exploration Panel Discussion, titled “Unpacking the Marketing Realities of the Food and Beverage Industry,” was moderated by S.M.M Ibrahim Mahmud, General Manager Sales & Marketing, Kazi & Kazi Tea Estate Limited. Panelists included Shahriar Hossain, Business Development Manager, IFFCO, UAE who shared insights into consumer trends, Dr. M. S. Moly, Manager Medical Affairs, Nestlé Bangladesh Ltd PLC, who highlighted health-driven marketing strategies, and Mahbub Milon, Assistant General Manager, Meghna Group of Industries, who emphasized the importance of robust distribution networks.
In the insight session “Redefining Food Marketing Operations for Economic Efficiency”, Anup Kumar Saha, Executive Director, Akij Insaf, provided practical solutions to balance operational excellence and economic efficiency.
Ruhina Halim, Partner, Quantum Consumer Solutions Limited, led a research-based insight session titled “Can Food Brands Be the New Hope in Tough Times?” Her session delved into how food brands can inspire resilience and hope in challenging periods.
The CXO Panel Discussion, titled “Strategic Growth Roadmap for Bangladesh’s Food & Beverage Market,” was moderated by Surayya Siddiqua, Director Sales and Marketing, Grameen Danone Foods Limited. Panelists included Syed Iqbal Mahmud Hossain, Sales Director and Board Member, Nestlé Bangladesh, who shared valuable insights into customer-centric strategies and operational excellence, Samit Bin Salam, Founder, KIVA HAN GRUPPO, who highlighted innovative approaches in route-to-market strategies, Naveed Yakub, Chief Executive Officer, Bruvana Beverage Group, who emphasized sustainable growth models, and Zafor Uddin Siddiqui, Executive Director, City Group, who discussed supply chain optimization for market competitiveness. They have answered some important questions of the participants.
In the Insight Session: Effective Strategies for Food & Beverage Market Operations Amid Evolving Challenges, Mohammad Mofassel Haque, Director (Marketing), T.K. Group of Industries, provided practical approaches to overcoming operational challenges and enhancing market performance.
Dipesh Nag, Managing Director, Grameen Danone Foods Limited, led an engaging session titled “Driving Excellence in Food and Beverage for Crisis Resilience,” offering strategies to build resilience and adapt to industry uncertainties.
The Agency Panel Discussion, titled “The Power of Less: Smart Strategies in Food and Beverage Promotion,” was moderated by Shabab Sabbir, Assistant Director, Mindshare Bangladesh. Panelists included Mohammad Akrum Hossain, Executive Creative Director, Pop5, who explored creative efficiency, Rashid Khan, Managing Director, Creato, who discussed cost-effective promotional techniques, Simon Islam Shawon, Director CR, Mediacom, who highlighted the role of data in enhancing campaign impact, and Nurur Rahman, Executive Creative Director, Grey Dhaka, who emphasized storytelling as a powerful marketing tool.
The event concluded with CMO Session: Crafting Solutions to Bring Delights in the Food and Beverage Industry, moderated by Sumaiya Mutiatur Rasul, Managing Editor, CMO Bangladesh. Panelists included Md. Maidul Islam, CMO, Akij Food & Beverage Ltd., who discussed enhancing brand loyalty through innovative product development, Shaikh Imran Aziz, Head of Marketing, Bengal Meat Processing Industries Ltd., who shared strategies for premium market positioning, Sayedul Azhar Sarwar, Head of Business, Partex Star Group, who emphasized collaborative approaches for business growth, and Ibrahim Khalil, Head of Brand, T.K. Group of Industries, who explored integrated marketing communications to deliver value.
The Founder and Managing Director of Brand Practitioners Bangladesh, Mirza Muhammad Ileush, inaugurated the event. Reflecting on the organization’s 10-year journey, he said, “This decade-long journey is a celebration of our collective efforts. Brand Practitioners Bangladesh has always worked as a co-creator for the betterment of the business and marketing community. Organizing industry-specific marketing fests helps us move forward with more focus.”
He extended his heartfelt thanks to the sponsors, partners, speakers, moderators, and participants.
The event concluded with a networking dinner, where attendees discussed future collaborations and professional opportunities.
Participants expressed their appreciation, noting that Food & Beverage Marketing Fest 4.0 successfully created a platform for innovation, collaboration, and strategic discussions that will play a pivotal role in shaping the future of the food and beverage industry.
Sponsors and Partners of the Event:
Title Sponsor: Nestlé Bangladesh PLC, Powered by Partners: Bakeman’s and PUSTI, In Association Partner: Mojo, Platinum Partners: ISPAHANI MIRZAPUR Tea, KONKA Bangladesh, Akij Essential Limited, Snacks Partner: Chopstick Ramen, Organic Partner: Kazi & Kazi Tea, Nutrition Partner: Grameen Danone Shokti Plus, Protein Partner: Bengal Meat, Spice Partner: ACI Pure, Noodles Partner: Maggi, Water Partner: Spa Drinking Water, Coffee Partner: Nescafé, Tissue Partner: Partex Clean Tissue, HoReCa Partner: Kiva Han, Knowledge Partner: Practitioners Academy, Publication Partner: Business Brillianz, Promotional Partner: Maleda Group, Event Partner: BrandGear, Hospitality Partner: Renaissance Dhaka Gulshan Hotel.
The event concluded with Sanjida Rafia, Director of Brand Practitioners Bangladesh, announcing that the 5th edition of the fest will be held on a larger scale and more impact next year.
