Fresh Ultra Strong Cement: Building the Future with Strength
Fresh Cement, the flagship brand of Meghna Group of Industries (MGI), has earned the trust and love of the people over the past few decades.
Their recent innovation, ‘Fresh Ultra Strong Cement,’ has set a new standard in Bangladesh’s cement industry. It’s the first cement in the country to contain extra clinker, guaranteeing up to 15% more strength.
To kickstart this journey of ‘Ultra Strength,’ Fresh Ultra Strong Cement has launched a brand-new TV commercial featuring Shakib Al Hasan, the world’s best all-rounder and captain of the Bangladesh Cricket Team, as their Brand Ambassador. This captivating commercial made its debut on October 7, 2023, during Bangladesh’s victorious match against Afghanistan in the ICC Cricket World Cup.
The commercial beautifully draws a parallel between the challenges faced in cricket, such as bouncers of criticism, yorkers of disdain, and the pressure of the slog overs, and the inner strength required to stand firm, just like Shakib Al Hasan does against all odds.
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With the extra clinker in Fresh Ultra Strong Cement, structures gain the inner strength to endure and remain unwavering, year after year. It’s not merely strong; it’s ‘Ultra Strong,’ paving the way for a stronger and more resilient future.
Source: Daily Sun
