GoodKnight, through Godrej Household Products (Bangladesh) Pvt Ltd, has taken a dedicated stand against the growing dengue threat in Bangladesh with the introduction of ‘Dengue Mukto Bangladesh’ as part of their commitment.
The initiative, inaugurated by Samir Suryawanshi, Head of SAARC Business, was unveiled at the Lakeshore Hotel in the capital on December 30, according to a press release.
This launch also marked the introduction of GoodKnight 2.0, an upgraded version with a highly potent formulation to combat mosquitoes effectively.
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The company’s mission under the Goodnight Liquid banner is firmly focused on eradicating dengue from the country, addressing the concerning surge in dengue cases. The new product offers a safe mosquito solution without emitting harmful smoke. It boasts being twice as effective as coils and is launched with a universal refill compatible with all Liquid Vapouriser machines. Additionally, it’s a cost-efficient solution compared to other mosquito repellent formats.
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The ‘GoodKnight: Dengue Mukto Bangladesh’ campaign embodies the brand and company’s resolute dedication to public health by actively fighting the dengue menace. The event saw the participation of Godrej Bangladesh’s distributors, retail partners, and e-commerce partners, alongside the entire company’s members and management committee, showcasing a collective effort in combating dengue.
