GoZayaan: Revolutionizing Bangladesh’s Travel Scene with a Digital Ecosystem
“Go Limitless” is more than just a slogan for GoZayaan, the prominent travel tech company in Bangladesh. Rather than just offering convenient travel services, the company is focused on building a comprehensive digital travel ecosystem across the nation.
From the outset, GoZayaan has been dedicated to innovation, constantly pushing the envelope in a new wave of travel services. For instance, their app now allows users to “pay in cash” for online bookings. In this article, we’ll explore the challenges facing a rising travel start-up in a developing economy and how GoZayaan has managed to not only survive but thrive amidst the pandemic by prioritizing innovation.
The journey so far
In 2017, GoZayaan embarked on a mission to digitize travel in Bangladesh, initially focusing on flights before quickly expanding to include hotels and tours. By providing domestic hotels and tour operators with a robust digital presence, the company ensured both local and foreign travelers had ample visibility.
During the pandemic, GoZayaan implemented a range of initiatives to guarantee the safest possible travel options. These included travel insurance, advisory services, and the Go-safe program, as well as integrated RT-PCR tests for international flights.
Despite the challenges posed by the pandemic, GoZayaan achieved nearly 12-fold growth from its early days, culminating in the acquisition of Pakistani online travel marketplace FindMyAdventure in February 2022. This marked the first time a Bangladeshi travel company had expanded overseas and acquired a foreign-market company.
Going forward
To enhance the convenience of the travel booking experience, GoZayaan has introduced several solutions such as 0% EMI, travel loans, and baggage insurance. Additionally, the brand has partnered with various lifestyle brands related to travel to offer travelers the best benefits possible.
The company’s latest innovation is the pay-in-cash payment option, which addresses the skepticism many consumers have about spending significant sums online due to fraudulent activities associated with e-commerce platforms. By enabling travelers to book flights online and pay for their booking from the comfort of their own homes, GoZayaan has increased transparency in the payment process and accommodated those who are still not accustomed to digital payments. The company has worked tirelessly to address consumer concerns and enhance the booking experience.
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GoZayaan actively solicits feedback from travelers and strives to improve its products every day. The user-friendly GoZayaan app offers numerous conveniences that are unavailable through a browser, making it a comprehensive 360-degree travel solution. Despite these advancements, GoZayaan recognizes that Bangladesh still has a long way to go to fully embrace a digital travel ecosystem.
What’s in the future for GoZayaan?
GoZayaan has experienced consistent growth in both new and returning users, operating in both Bangladesh and Pakistan. The brand’s 2022 campaign, “Go Limitless,” encourages travelers to explore a world of boundless travel while facilitating their desires.
Travel should be accessible to all, regardless of preferences. Whether one prefers the tranquil waves of the sea or the vibrant energy of a bustling city, travel should not be hindered by a lack of options or opportunity. GoZayaan leverages technology-led innovations to make these limitless dreams a reality by offering every travel convenience.
-Source: The Business Standard
