Grameenphone is hiring Brand Manager – Digital Services
Purpose of the Role:
This role directly reports to the Head of Evolved Portfolio. Incumbent will be responsible for end-to-end brand management of assigned portfolio from planning to execution in collaboration with relevant product and delivery functions.
Organization: Marketing, Commercial
Key Responsibilities:
- Own & craft portfolio marketing strategy in alignment with Company Strategy and Brand Strategy
- Devise marketing roadmap for each product of the portfolio to drive intended business outcome
- Lead 360 GTM (go to market) communication as per roadmap for the Portfolio
- Utilize all marketing channels i.e., ATL, BTL, Digital, Retail, alternative etc. as needed for the portfolio
- Co-create communication collaterals with creative, digital and activation agencies
- Stay up to date with the latest marketing trends, technologies, and industry best practices
- Ensure timely execution and compliance to all relevant process
- Strongly collaborate across and beyond the organization
- Explore, experiment with and adopt new ways of marketing
- Study industry trends, customer preferences, and competitors’ content strategies to stay ahead in the market
- Own portfolio marketing budget and ensure efficient implementation
- Manage relevant external stakeholders and agencies
- Define strategic partnership and collaboration scopes and scout relevant partners for various marketing projects as per need
Education & Experience Requirements:
- Minimum bachelor’s degree: marketing/brand concentration will be an added advantage
- Minimum 4 years of experience with direct working experience in Brands/ Marketing
Skills & Capabilities:
- Strategic understanding of Marketing & Brand Management
- Creative appreciation and understanding of creative development basics
- know-how of marketing channels
- Collaborative mindset and stakeholder management skills
- Analytical and orientation to details
- Results-driven mindset with a strong focus on brand engagement and growth
- Analytical Skills, Communication, Creative Development, Digital Services, Go-to-Market Strategy, Marketing, Marketing Budget Management, Negotiation, Stakeholder Management
Apply:
To apply follow the link: https://shorturl.at/xxp14 and click “Apply Now”.
Please attach your updated CV while applying for this position
Closing Date: July 4, 2024
