In an event filled with unity and inspiration, Grameenphone proudly introduced its “Cholo Bangladesh 2023” project at a hotel in Dhaka, according to a Grameenphone press release.
In the grand event, graced by the presence of distinguished individuals like Asif Naimur Rashid, the Chief Business Officer of Grameenphone, and Farha Naz Zaman, the Head of Marketing at Grameenphone, a momentous journey was inaugurated. This journey carries the profound purpose of inspiring the people of Bangladesh, especially the vibrant youth, to propel our nation forward with unwavering determination and boundless enthusiasm.
The iconic anthem, along with its vibrant identity, has seamlessly woven itself into the fabric of the nation’s spirit. With the imminent arrival of the ICC Men’s Cricket World Cup 2023, Grameenphone has forged dynamic partnerships with an array of esteemed brands. Collaborators include Rabbitholebd, Walton, Apex, Mastercard, Suzuki Motors, Pathao, Rangs, Xiaomi, ShareTrip, Khazana Mithai, Artisan, Discovery Tours & Logistics, Tabaq Coffee, Symphony, Salextra Limited, and other prominent names. Together, they aim to harness the invigorating essence of “Cholo Bangladesh,” igniting the aspirations of the country’s youth and illuminating the path toward a brighter future.
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“Cholo Bangladesh 2023” encompasses a series of exciting activities, including live streaming of World Cup matches through the popular streaming platform Rabbitholebd. The centerpiece of this campaign is the “Cholo Bangladesh Pack,” a data pack exclusively available through the MyGP app, ensuring that even remote areas of the country can join in the cricket excitement. To offer the youth an exciting lifestyle experience, Cholo Bangladesh-themed shoes, windbreakers, t-shirts, sweet boxes, coffee cups, and more can be found at partner outlets. Grameenphone has creatively intertwined the theme of the “Cholo Bangladesh” song with its ICC Men’s Cricket World Cup 2023 campaign, adding a new layer of excitement and nostalgia to the event.
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Asif Naimur Rashid, Chief Business Officer at Grameenphone, stated, “When we call ourselves a customer-centric brand, we pledge to serve our customers’ needs, whether it’s about a strong network, the fastest internet, or beyond. At Grameenphone, our vision is to ignite inspiration in individuals. Therefore, with our ‘Cholo Bangladesh 2023’ project, we invite everyone, especially our young generation, to embark on a new journey where aspiration meets innovation, unity becomes strength, and Bangladesh’s indomitable spirit fuels progress because ‘The Time Is Now.’ I am grateful to all our partners on this journey. Together, let us craft a story of resilience, hope, and limitless possibilities, illuminating the path to a brighter and more united future for our beloved nation.”
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The launch event showcased a heartfelt expression of gratitude from Grameenphone to its partners, who have played a pivotal role in the “Cholo Bangladesh 2023” project. It also served as a platform to announce the campaign’s exciting activities and brand collaborations.
