Grameenphone has entered a strategic partnership with Mobileum Inc., a global leader in analytics and network solutions, to enhance its revenue assurance and fraud management (RAFM) systems. Mobileum will deliver its state-of-the-art Active Intelligence Platform (AIP) to Grameenphone, supporting the company’s transformation in risk management. This collaboration underscores Grameenphone’s dedication to innovation, aiming to meet evolving customer needs while ensuring a secure and superior user experience.
Aligning with Grameenphone’s goal of becoming a forward-looking telco-tech company, this partnership will enable the company to better detect and prevent revenue leakage, bolster its fraud detection capabilities, and gain deeper customer insights. Utilizing real-time machine learning algorithms, advanced analytics, and artificial intelligence (AI), the partnership is set to improve the safety and efficiency of Grameenphone’s services, according to a press release.
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The agreement includes comprehensive technology upgrades and ongoing collaboration with Mobileum to adapt to emerging threats and market changes. Grameenphone will initially focus on integrating advanced AI and machine learning tools to enhance its current systems, ensuring customer privacy and delivering proactive fraud detection and enhanced customer intelligence. With these improvements, Grameenphone will gain a better understanding of customer behavior and preferences, leading to optimized network performance and an improved customer experience.
“In today’s fast-paced business environment, enhancing customer experience and combating fraud are essential priorities. By adopting this cutting-edge AI-powered solution, we are taking proactive steps to secure our future and ensure our customers receive top-quality service with minimal concerns about fraud,” said Yasir Azman, Chief Executive Officer at Grameenphone.
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Niranjan Srinivasan, Chief Information Officer at Grameenphone, added, “At Grameenphone, we are dedicated to continuous innovation and leveraging AI-driven technology to improve our services. Mobileum’s Active Intelligence Platform aligns perfectly with our vision of an AI-first Telco, providing us with advanced analytics to prevent revenue leakage, strengthen fraud detection, and deliver maximum value to our customers.”
Mike Salfity, Chief Executive Officer at Mobileum, expressed pride in the partnership, noting, “This transformative journey will positively impact all stakeholders. Continuous improvement is key to this engagement, ensuring Grameenphone stays ahead of potential risks while maintaining secure and efficient operations. With this innovative solution, Grameenphone can safeguard its customers against fraud, secure revenue streams, and optimize operations in line with regulatory requirements.”
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Raja Hussain, Chief Revenue Officer at Mobileum, highlighted the significance of the RAFM Transformation Project, stating, “This initiative is a critical step in showcasing Mobileum’s commitment to innovation in revenue assurance and fraud management. By equipping Grameenphone with robust tools, we ensure that they can proactively identify and mitigate risks, securing financial stability in an increasingly complex market.”
