Job Responsibilities

• Develop the brand marketing plan by identifying the drivers of brand growth and brand health.
• Develop and execute marketing activity in line with the brand marketing plans ensuring consistency with brand values and brand vision.
• Analyze brand performance and brand health by constant evaluation of regional / national support activities against measurable objectives.
• Deliver specific innovations as per the brand strategy to deliver growth in the market share and other performance indicator as outlined by the business/function and Line Manager.
• Provides input to volume forecasting, financial update and monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.
• Assist in the development of brand strategies and plans to achieve short and long- term business targets (financial, in-market and online performance).
• Assist in the implementation of brand plans within designated timelines and budget restrictions and in the execution of consumer support programs (Consumer promotion), market research and design.
• Participate in the creative development process and execution of the brand activation.
• Assist in monitoring and analyzing competitive and marketplace activity.
• Managing of all day-to-day activities associated to all marketing efforts, including, project management, creative development, campaign tracking (online / offline) and reporting as necessary.
• Work closely with cross functional team to land flawlessly all marketing related activities and project innovations.
• Interact, liaise, and get the desired output through both internal and external stake holders.