HMBR Tools & Chemichals Ltd. is hiring Marketing Analyst / Marketing Officer

HMBR Tools & Chemichals Ltd. is hiring Marketing Analyst / Marketing Officer (Local & International Markets)

HMBR Tools & Chemichals Ltd. is looking for a data-savvy and proactive Marketing Analyst/Officer to drive local distribution and global market expansion. In this role, you will analyze market trends, optimize e-commerce performance, and execute targeted campaigns across digital and traditional channels. Your work will directly impact our brand’s growth in Bangladesh and international markets, ensuring cost-effective reach and high conversion rates.
This is a high-impact role for professionals passionate about omnichannel marketing, e-commerce, and cross-border sales strategies.

• Dual Market Impact: Shape strategies for both local dominance and global expansion.
• Hands-On E-Commerce Growth: Gain expertise in cross-border sales and platform algorithms.
• Career Development: Regular training on emerging tools and international marketing trends.

 Key Responsibilities:

Market & Sales Analysis –

• Conduct primary and secondary research to identify local/international customer needs, competitor strategies, and pricing trends.
•   Analyze sales data from distributors, retailers, and e-commerce platforms (Daraz, Amazon, Alibaba) to identify top-performing products and gaps.
• Track seasonal demand patterns to optimize inventory and promotional planning.

Campaign Strategy & Execution –

• Design multichannel campaigns (email, social media, TVC/OVC, trade shows) tailored for local and international audiences.
• Collaborate with creative teams to develop high-converting ad content (banners, videos, product listings).
• Implement A/B testing for campaigns to refine messaging and visuals.

E-Commerce & Digital Platform Management –

• Manage and optimize product listings on Alibaba, Amazon, Daraz, and other B2B/B2C platforms.
• Monitor product rankings, reviews, and SEO to improve visibility and sales performance.
• Run targeted email campaigns (e.g., newsletters, abandoned cart emails) for lead nurturing.

Distribution & Local Market Penetration –

• Work with the sales team to analyze distributor performance and identify underpenetrated regions.
• Recommend trade promotions or retailer incentives to boost offline sales. –
• Map customer journeys across online/offline touchpoints for seamless brand experiences.

Performance Tracking & Reporting –

• Prepare weekly/monthly dashboards on KPIs:
• Cost per acquisition (CPA), ROI by channel.
• E-commerce conversion rates, bounce rates.
• Local vs. international sales growth.
• Present insights to management with actionable recommendations.