IDLC Finance PLC is hiring Brand Executive
Position: Brand Executive
Department: Marketing Communications
Company: IDLC Finance PLC
Job Location: Gulshan, Dhaka
Employment Type: Full-time
Job Grade: Senior Officer/Senior Executive Officer
Salary: Negotiable, as per IDLC policy
Application Deadline: 30 June 2025
Company Overview:
IDLC Finance PLC is one of Bangladesh’s most reputable financial institutions, known for its excellence in financial services, capital market offerings, and corporate governance. The organization supports innovation and strategic communication to ensure brand excellence across all its subsidiaries.
Position Overview:
The Brand Executive will play a pivotal role in planning and executing marketing communication strategies for IDLC’s capital market subsidiaries IDLC Investments and IDLC Securities. Reporting to the Head of Marketing, this role involves campaign development, stakeholder collaboration, agency management, and ensuring brand consistency across all platforms.
Key Responsibilities:
Communication & Campaign Planning:
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Act as the primary brand liaison for IDLC Securities and IDLC Investments
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Design and implement annual communication plans for capital market products (e.g., mutual funds, stock trading, IPOs)
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Prepare content briefs, monitor execution, and ensure on-time campaign delivery across ATL, BTL, and digital platforms
Brand & Design Alignment:
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Ensure consistency of capital market communications with IDLC’s overall brand strategy
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Maintain uniform tone, visual language, and messaging across all communication materials
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Assist subsidiaries in creative brainstorming and visual development
Agency and Vendor Management:
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Collaborate with creative, media, and digital agencies for campaign rollouts
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Maintain quality control and enforce brand compliance standards
Market Intelligence & Insight Development:
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Monitor competitor communication and capital market trends
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Share actionable insights to refine messaging, improve positioning, and enhance campaign effectiveness
Internal Coordination:
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Work closely with cross-functional teams to manage approvals and feedback
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Provide updates to the Head of Marketing regarding campaign performance and support needs of subsidiaries
Job Requirements:
Education:
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Bachelor’s degree in Marketing, Business, Finance, or a related field
Experience:
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2–4 years of relevant experience in brand communication
Additional Skills:
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Strong verbal and written communication skills (in both English and Bangla)
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Familiarity with capital markets and investor behaviour
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Detail-oriented and highly creative
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Strong coordination and multitasking abilities
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Proficient in managing external vendors and creative agencies
How to Apply:
Submit your application by 30 June 2025 through the IDLC career portal or as instructed in the official job circular.
Apply: https://apps.idlc.com/career#/login
Only shortlisted candidates will be contacted.
