Intertek CEO presents first book during Dhaka visit
André Lacroix, CEO of Intertek, recently engaged in a series of events in the capital to promote his debut book, “Leadership with Soul“.
The book challenges traditional leadership practices and encourages current and future leaders to rethink their approach in order to become more effective.
One such event was a #MeetTheCEO and Q&A session organized by the ICE Center in partnership with the Faculty of Business Studies of the University of Dhaka’s Nawab Ali Chowdhury Senate Bhaban.
Hundreds of students and aspiring leaders participated, and André shared insights from his own leadership journey, the ten principles that form the foundation of “Leadership with Soul”, and his views on what constitutes good leadership.
André Lacroix also got the opportunity to speak with Dr. Md Akhtaruzzaman, Vice Chancellor of the University of Dhaka, and Md Rashedur Rahman, the ICE Center’s founding executive director.
Dr. Muhammad Abdul Moyeen, the Dean of the University of Dhaka’s Faculty of Business Studies, praised André Lacroix’s book and leadership model, stating that “Leadership with Soul” provides practical guidance for developing a leadership style based on self-awareness, compassion, integrity, authenticity, trust, and transparency. He added that the book is a valuable addition to the literature on leadership.
During a roundtable event with senior business leaders in Bangladesh, André discussed the importance of good leadership and how it can make a significant difference in delivering sustainable performance for all stakeholders by prioritizing people in strategic thinking and daily operations.
André described his experience in Dhaka as “energizing,” highlighting the passion and enthusiasm of the people he met, from university students to senior business leaders. He emphasized the need for organizations to put people at the heart of their growth strategy, in order to deliver sustainable growth and value for all stakeholders.
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In “Leadership with Soul,” André shares his model for business success, which he has developed over three decades of experience with leading organizations such as Ernst & Young, PepsiCo, Burger King, Euro Disney, Inchcape, Reckitt Benckiser, and Intertek.
André attributes his success to taking an empathetic, humanist approach to driving sustainable growth and value for all stakeholders, including customers, employees, shareholders, communities, and society as a whole.
He argues that too many companies are over-managed and under-led, resulting in disengaged and unenthusiastic employees, low morale, and poor performance.
Through vivid storytelling and real-life examples, André presents his ten leadership principles in an inspiring manner, urging readers to think differently about leadership and to trust, empower, and galvanize their people.
He believes that this is the only way to deliver sustainable growth and value for all stakeholders, and to create a workplace where people feel excited and passionate about their work.
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