Written by Content Desk, Brand Practitioners• January 30, 2024• 1:27 pm• Jobs

IPDC Finance Limited is looking for Head of Brand & Corporate Communication

IPDC Finance Limited (previously known as “Industrial Promotion and Development Company of Bangladesh Limited”) is the first private sector financial institution of the country established in 1981 by a distinguished group of shareholders namely International Finance Corporation (IFC), USA, German Investment and Development Company (DEG), Germany, The Aga Khan Fund for Economic Development (AKFED), Switzerland, Commonwealth Development Corporation (CDC), UK and the Government of Bangladesh.

Responsibilities & Context

Formulate, manage and monitor company’s long term brand strategy and execution plan in line with mission, vision and strategic objectives of the company.
Plan, design and execute promotional activities for different products or organization wide initiatives through ATL activities.
Develop and maintain corporate brand identity and standard like brand name, logo, tag line, colour theme, fonts etc.
Design and maintain company’s website and social media pages to attract customers and other stakeholders and disseminate timely and accurate information.
Manage Public Relation of the company through consistent engagement with regulatory agencies, government bodies, media, local communities and other stakeholders.
Regularly undertake market research to understand brand health and product proposition vis-à-vis market and competition.
Manage different agencies like creative agency, media agency, social media agency, event and activation agency, market research agency etc.
Keep close interaction with internal departments, branches and Board through regular communications and exchange of ideas for consistent brand communication from across the organization.
Plan, obtain approval from relevant authorities, manage and report annual brand and corporate communications budget of the company and ensure proper utilization of the budget complying with different regulation/policy/guidelines.
Formulate company’s long term Corporate Social Responsibility (CSR) objectives, develop annual CSR activity plan and budget, and undertake initiatives in line with the approved plan.