Jabed Food and Beverage, a prominent name in the FMCG sector, has announced a strategic partnership with ShopUp, the leading B2B commerce company in Bangladesh. This partnership designates ShopUp as the national distributor for Jabed Food and Beverage, aiming to expand the reach of their quality products across the country.
The agreement ceremony featured notable leaders from both companies, including Rashadul Karim, Managing Director of Jabed Group; Sujayath Ali, Co-founder and CBO of ShopUp; Vashistha Maheshwari, CFO of ShopUp; Md Ziaul Haque Bhuiyan, Chief of Staff at ShopUp; Md. Abid Hossain Khan, DCFO of ShopUp; and Adnan Feroze, Sourcing and Partnership Lead at Mokam.
Through this partnership, ShopUp’s commerce platform, Mokam, will utilize its extensive network to ensure Jabed Food and Beverage products are available nationwide. Mokam’s strategically located distribution centers will enable a seamless supply chain from production to retail, ensuring consistent quality and reducing wastage. Additionally, Jabed will leverage Mokam’s advanced technology to enhance operational efficiency.
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“We are delighted to partner with ShopUp, leveraging their robust distribution infrastructure to reach every corner of Bangladesh,” said Rashadul Karim, Managing Director of Jabed Group. “This collaboration aligns with our mission to provide high-quality food and beverage products to consumers nationwide, enhancing both accessibility and affordability. The integration of advanced technology will streamline our operations, making them more transparent and effective.”
Bangladesh’s local producers and manufacturers often face significant distribution challenges due to a fragmented value chain, affecting public access to affordable and quality local products. This partnership with ShopUp aims to bridge these gaps, ensuring that Jabed Food and Beverage products are readily available to consumers, thereby promoting a stronger domestic market.
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Md Ziaul Haque Bhuiyan, Chief of Staff at ShopUp, expressed enthusiasm about the collaboration: “We are excited to work with Jabed Food and Beverage and distribute their exceptional products throughout Bangladesh. Our commitment to enhancing local distribution ensures that high-quality homegrown brands reach consumers efficiently and affordably.”
ShopUp, through its B2B commerce platform Mokam, connects mills and manufacturers directly to small neighborhood shops, creating a seamless network for food and essentials. This partnership with Jabed Food and Beverage underscores ShopUp’s mission to build a fully local supply chain, supporting the distribution of local products to over 31 million people through its network of small shops.
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