Kallol Group of Companies is looking for Brand Manager

Kallol Group of Companies, established in 1972, is a leading Bangladeshi enterprise renowned for distributing top FMCG and durable consumer goods. With a commitment to excellence, Kallol imports and manufactures quality products, maintaining a strong nationwide presence.

Job Responsibilities:

• Set long-term strategic direction for the category and brand by clear inspiring visions and brand essence.
• Lead for a detailed understanding of brand performance in the market and lead the portfolio through integrated business planning, and development of the brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand /portfolio ambition.
• Generate compelling consumer insights to develop winning brand strategies against the competition.
• Manage innovation (or renovation) based on consumer insights that includes identifying opportunities, product conceptualization, planning and implementing launch followed by post evaluation.
• Propose, control and reconcile budgets for the brand.
• Keep eye on the key competitors and market scenario; Media/ Promo/ In-store/ Channels and plan the respective brand strategy to defend and drive the brand to champion.
• Develop optimum pricing strategy and trade activities by monitoring retail price changes and trade marketing by competitors on a regular basis.
• Monitor and analyze category performance including competitive benchmarking.
• Propose optimal budgets for category & brands and ensure all investments is properly reviewed and evaluated.
• To champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging.
• Lead in the development of brand strategies, resulting in formulation of brand plans (ATL & BTL activities, internet marketing, product, pricing, distribution, etc)
• Liaise with external associates; creative agency, media agency, activation agency and PR agencies etc. for brand activities.
• Achieve agreed brand plans on a timely and effective manner for optimal results, including pre & post evaluation of all key campaigns.
• To drive brand health and volume on time delivery of New Product Development projects.
• Responsible for adherence to company principles and policies.

Key Measurement Index:

• Achievement of the target & implementation of budget set in yearly marketing/ brand plan.
• Overall profitability of assigned brand vis-à-vis target set.
• Other performance indicators ranging from market shares, share of voice, brand awareness etc.
• Prudent cost management ranging from product costing and support programs.
• Timely execution of various marketing support programs, communications campaigns as per plan.
• Creative input of all packaging, advertising & promotions concepts.
• Proactive input in business related areas especially in nature of problem solving.
• Ability to work, motivate, instill, propagate nature of teamwork, positive and productive spirit

Educational Requirements

• Bachelor in Business Management degree preferably in Marketing or an equal professional qualification.

Experience Required

• At least 8 years
• The applicants should have experience in Manufacturing (FMCG), Wholesale, Retail Store, Group of Companies, Watch
• Minimum 8 year of experience in Brand Management/ Marketing at MNC, large local company in FMCH industry
• High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes.