LankaBangla Finance PLC has partnered with Mastercard and PriyoShop, a B2B marketplace, to launch a co-branded Titanium credit card tailored for CMSMEs (Cottage, Micro, Small, and Medium Enterprises).
The card, unveiled on (September 18) Wednesday, aims to reduce merchants’ reliance on cash, offer additional benefits, and help them establish a digital footprint to access formal financial services more easily.
The LankaBangla PriyoShop Co-Branded Titanium Mastercard will enable over 5,000 merchants on the PriyoShop platform to process digital payments seamlessly through the PriyoShop platform and POS terminals, with plans to onboard more merchants in the future.
Humaira Azam, Managing Director of LankaBangla Finance, emphasized the company’s commitment to empowering small enterprises, saying, “This card is a significant step in providing CMSMEs with the financial tools needed to grow and thrive.”
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Asikul Alam Khan, CEO of PriyoShop, expressed optimism about the card’s impact, stating, “This co-branded card will play a crucial role in enhancing the financial capabilities of our retailers.”
Syed Mohammad Kamal, Country Manager of Mastercard Bangladesh, highlighted the card’s potential to help CMSMEs build credit histories and access formal financial services, supporting long-term growth.
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The launch event was attended by key officials from LankaBangla Finance, Mastercard, and PriyoShop, including Khurshed Alam, SEVP and Head of Retail Business, and Dipty Mandal, Co-Founder and CMO of PriyoShop.
