LAY’S has unveiled an exciting campaign featuring three cricket stars: Shakib Al Hasan, Soumya Sarkar, and Taskin Ahmed Tazim. This surprise campaign from LAY’s, a beloved potato chip brand under the PepsiCo umbrella, promises to captivate audiences.
In this engaging initiative, Shakib Al Hasan, Taskin Ahmed Tazim, and Soumya Sarkar take on the roles of brand ambassadors. They engage in friendly banter while celebrating their shared love for LAY’s chips, proudly made in Bangladesh.
This dynamic trio will play pivotal roles in upcoming LAY’s campaigns, endorsing the brand and its irresistible products across popular digital platforms like Facebook and YouTube.
The heartwarming digital ad showcases Shakib Al Hasan proudly displaying an imported LAY’s pack to his teammates, expecting their admiration. However, as he boards the team bus, he’s surprised to see every player enjoying their own LAY’s packs. The plot thickens when it’s revealed that LAY’s is now crafted in Bangladesh, using high-quality potatoes and perfect seasoning. Shakib, pleasantly surprised, can’t resist asking for a taste of LAY’s from Soumya. The ad playfully highlights the transition of LAY’s manufacturing and showcases the irresistible flavor of the locally produced snack.
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Speaking about the campaign launch, Pranav Mehta, country manager (Foods), PepsiCo Bangladesh, Nepal & Sri Lanka, expressed his excitement, “We’re thrilled to extend our ‘Lay’s Make In Bangladesh’ initiative with the launch of the new campaign featuring the pride of Bangladesh, Shakib Al Hasan, along with the accomplished duo Taskin Ahmed Tazim and Soumya Sarkar. The ad provides our audience with a glimpse into LAY’s journey in Bangladesh. We hope fans will not only enjoy their favorite chips but also connect with the passion and pride that go into every Made-In-Bangladesh LAY’s chip bag.”
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Shakib Al Hasan, radiating excitement, commented, “Lay’s has always brought moments of happiness and fun for me. Its delectable flavors and satisfying crunch have irresistibly drawn me in time and time again. So, one can only imagine my excitement when I discovered that these chips, loved by millions, will now be produced in my homeland. It’s an extraordinary milestone, a true triumph for Bangladesh, and I am incredibly proud to be a part of this groundbreaking initiative, fuelling the brand’s vision to new heights. I sincerely hope that the audience continues to cherish and savor the flavors of Lay’s chips, creating even more memorable snacking experiences.”
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Vikram Pandey, National Creative Director, Leo Burnett, added, “Our film plays on the irresistibility of Lay’s. Lay’s is undoubtedly one of everyone’s loved snacks, and that insight is carried through this film as well – no one can resist eating the chips. Packaged with a catchy jingle, the film celebrates the availability of Lay’s in Bangladesh now.”
The Made-In-Bangladesh LAY’s chips are available in four delicious flavors: American Style Cream and Onion, Spanish Tomato Tango, Classic Salted, and Thai Style Spicy Chicken, priced at Tk10, Tk15, Tk25, Tk50, and Tk75.
