Levi’s® opens stores in Bangladesh
Opening stores in conjunction with Levi’s® plans to expand its presence in multiple locations in Bangladesh, starting with key cities such as Dhaka and Chittagong.
Levi’s®, a globally iconic denim lifestyle brand, announced the opening of its first store in Dhaka, Bangladesh. Located in the bustling Banani Road district, the Levi’s® store features an elevated brand and shopping experience, as well as a diverse range of products aimed at the local consumer.
As Levi’s® continues its expansion in key markets in Asia, the new store in Dhaka coincides with the brand’s plans to open stores in key locations in Bangladesh, including Chittagong. DBL Group, one of the largest conglomerates in Bangladesh, will be the official partner of Levi’s® in the country.
Designed to embody the essence of Levi’s® timeless style, the Banani Road store spans an impressive 2,270 square feet and serves as a premier destination for fashion-conscious individuals and denim enthusiasts in Bangladesh. Meticulously designed with the brand’s cutting-edge NextGen Indigo store format, the store features the signature Ombre façade in an indigo blue gradient. The store seamlessly integrates digital innovation, unique shopper experiences and an exceptional selection of products including denim, non-denim and men’s and women’s tops tailored to regional preferences.
The store showcases exclusive Levi’s® clothing and accessories, offering the latest range of styles for both men and women. Ranging from iconic 501® jeans to timeless Trucker jackets, more relaxed silhouettes in line with the latest fashion trends, with options such as relaxed fits and Bootcut styles for men, as well as relaxed fits and on-trend high-rise designs For women, the store caters to a wide range of styles and preferences.
“Our first store in Dhaka, Bangladesh, marks an important chapter for Levi Strauss & Co,” said Amisha Jain, Senior Vice President and Managing Director, South Asia-Middle East and Africa (SAMEA), Levi Strauss & Co.
“This launch supports our direct-to-consumer focus and aligns with a dynamic market propelled by the consumer base and swift urbanization in cities such as Dhaka and Chittagong. With a population exceeding 160 million, the country presents significant opportunities for retail expansion,” Amisha Jain added.
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“Our strategic market entry and distinctive strategies position us to forge a robust presence and foster sustainable growth. Consumers can anticipate an immersive Levi’s® brand experience featuring a diverse array of styles tailored to their tastes. The Bangladesh city t-shirt is my favorite! Our goal is to become the preferred choice for lifestyle apparel among Bangladeshi consumers.”
With its latest products, special modules and a portfolio wall of features, this store epitomizes Levi’s® dedication to enhance the brand’s expansion in Bangladesh and its direct-to-consumer strategy. Through immersive retail experiences, Levi’s® strives to reinforce its status as a denim lifestyle leader in the region.
The Levi’s® brand embodies classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments in the world, capturing the imagination and loyalty of people for generations.
Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories is available in over 110 countries, allowing people around the world to express their style.
