‘Lily’ is swiftly rising as one of the top brands in the country, establishing a strong foothold in the market with its diverse range of skincare, color cosmetics, and personal care products.
A recent report by Brand Valuation Consultancy highlighted that Lily, a brand under Remark LLC USA, has climbed to a leading position among emerging brands in Bangladesh, according to a press release.
Lily prioritizes the production of high-quality products using advanced technology and has gained recognition by partnering with top models and actors. Led by Remark-Herlan’s Director and Bangladeshi film superstar Shakib Khan, Lily has made a significant impact both locally and internationally.
Brand representatives disclosed that Lily manufactures world-class color cosmetics and beauty products in its own factory in Bangladesh. The cosmetics line alone features 110 different products, while the skincare range includes 17 items such as creams, petroleum jelly, and lotions. The personal care line offers 15 products, including face wash, body wash, beauty soap, and shampoo. To maintain international standards, Lily conducts ongoing research in an advanced laboratory staffed by both local and foreign experts to ensure product quality and meet consumer expectations.
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Dr. Sakun Mangut, a renowned cosmetologist in Asia, commented, “Given that cosmetics and skincare products directly affect human skin and health, they must undergo thorough research and testing before being marketed. These products should be formulated based on studies of the local environment, weather, and skin types—a practice that was previously lacking in Bangladesh. Although there were many brands, they struggled to gain consumer trust. Lily, however, stands out by heavily investing in research before launching any product, ensuring that they meet global standards tailored to the country’s skin types and weather conditions. I believe Lily will soon establish a strong presence not only in Bangladesh but also across Asia and globally.”
Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum, noted, “Brands play a crucial role in consumers’ lives, and as they grow, so do their responsibilities to the country and society. We recognize brands that significantly contribute not only to their business but also to the nation’s and the economy’s growth. This recognition should inspire all active brands in Bangladesh to perform even better. Among emerging brands, Lily holds a prominent position, and I hope they will continue to enhance our standing in the global market.”
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Remark-Herlan’s Director, Shakib Khan, stated, “We have quickly entered the market, and consumers have already embraced the quality and appeal of our products. We believe Lily will soon rise to the top among international brands in Bangladesh. Our focus extends beyond business-driven marketing; we have structured our marketing strategies with the country, its people, and overall development in mind. This approach will not only build our brand image but also contribute to the nation’s progress.”
The advertisement for Lily Beauty Soap, featuring Shakib Khan and American model Kelsey and shot in the USA, has already created a buzz. Additionally, the advertisement for Lily Silko Shampoo has recently been aired, with several more product advertisements awaiting release. Lily Brand CEO, Hasan Farooq, mentioned that they have initiated branding efforts for all their products, which will become increasingly visible. Beyond television, Lily Brand’s presence is also noticeable through various media, including daily newspapers, digital platforms, social media, billboards, signposts, and shop signs. Moreover, ongoing branding efforts are being carried out through influencers and industry-related professionals.
In the Global Soft Power Index 2023, Bangladesh ranks 97th, with a 37% annual growth in brand value, making it one of the fastest-growing nations in the rankings. Bangladesh’s score in the index increased from 29 in 2022 to 35.1 in 2023, resulting in a brand value of $371 billion. India, with a brand value of $2,924 billion, has moved up one spot to 28th in the index. Among South Asian countries, Bangladesh ranks second in terms of brand value, following India, while Pakistan, Sri Lanka, and Nepal have brand values of $232 billion, $48 billion, and $29 billion, respectively.
