Lion Kallol Limited is looking for Brand Manager
Established in 2022, LION Kallol Ltd is a joint venture between LION Corporation Japan and Kallol Limited Bangladesh. They are look looking for Brand Manager, who will play key role in driving the marketing agenda for Home Care & Personal Care Categories.
Responsibilities
Responsible for developing the overall vision for the FMCG Home Care & Personal Care brands and all elements of strategic planning, development and implementation to achieve the required KPIs.
- Set long-term strategic direction for the category and brand by clear inspiring visions and brand essence.
- Lead for a detailed understanding of brand performance in the market and lead the portfolio through integrated business planning, and development of the brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand/portfolio ambition.
- Generate compelling consumer insights to develop winning brand strategies against the competition.
- Manage innovation (or renovation) based on consumer insights that includes identifying opportunities, product conceptualization, planning and implementing launch followed by post evaluation.
- Propose, control, and reconcile budgets for the brand.
- Keep eye on the key competitors and market scenario; Media/Promo/In-store/Channels and plan the respective brand strategy to defend and drive the brand to champion.
- Develop optimum pricing strategy and trade activities by monitoring retail price changes and trade marketing by competitors on a regular basis.
- Monitor and analyze category performance including competitive bench marking.
- Propose optimal budgets for category & brands and ensure all investments is properly reviewed and evaluated.
- To champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging·
- Lead in the development of brand strategies, resulting in formulation of brand plans (ATL & BTL activities, internet marketing, product, pricing, distribution, etc)·
- Liaise with external associates; creative agency, media agency, activation agency and PR agencies etc. for brand activities·
- Achieve agreed brand plans on a timely and effective manner for optimal results, including pre & post evaluation of all key campaigns·
- To drive brand health and volume on time delivery of New Product Development projects.
- Responsible for adherence to company principles and policies
Requirements
- Bachelor in Business Management degree preferably in marketing or an equal professional qualification.
- At least 8 years
- The applicants should have experience in Manufacturing (FMCG), Trading or Export/Import, Multinational Companies, Group of Companies
Key Measurement Index
- High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes·
- Achievement of the sales target & implementation of budget set in yearly marketing / brand plan.
- Overall profitability of assigned brand vis-a-vis target set.
- Other performance indicators ranging from market shares, share of voice, brand awareness etc.
- Prudent cost management ranging from product costing and support programs.
- Timely execution of various marketing support programs, communications campaigns asper plan.
- Creative input of all packaging, advertising & promotions concepts.
- Proactive input in business related areas especially in nature of problem solving.
- Ability to work, motivate, instill, propagate nature of teamwork, positive and productive spirit
- Age at most 40 years
Additional Skills Requirements:-
- FMCG, Marketing, MNC, Product Brand Management
- Dynamic, creative, resourceful and result oriented
- Strong functional skill, leadership capabilities and strategic mind
- Meticulousness, strong sense of urgency
- Excellent interpersonal and communication skills
Employment Status
Full Time
Job Location
Work at office; 199 Tejgaon Industrial Area, Dhaka – 1208
Apply
To apply follow the link: https://shorturl.at/eVQSM and click “Apply Now”.
Deadline: 10 July 2024