Liton Das, the opening batsman and wicketkeeper for the Bangladesh national cricket team, has been appointed as the brand ambassador for Dettol, the international hygiene and personal care brand. The partnership was officially announced at the Reckitt Benckiser Bangladesh head office in Dhaka.
As part of this collaboration, Liton Das will feature in a new TV commercial for Dettol’s well-known campaign, ‘Protect What You Love.’ In the commercial, he shares his journey to becoming a cricketer. This campaign has a long history of association with various renowned athletes from around the world, including the Australian national cricket team and the England national football team, and now Liton Das proudly represents Bangladesh.
Liton Kumar Das, Dettol’s new brand ambassador, expressed his delight, saying, “My family and I have been using various Dettol products for a long time, so I am thrilled to be the brand ambassador for such a beloved product. Just as Dettol ensures 100% protection against germs, in this ICC Cricket World Cup, we will also strive to give our 100% to our country.”
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Salauddin Ahmed Tarek, Dettol’s senior marketing manager, emphasized the brand’s commitment to safeguarding against germs and its excitement to have Liton Das represent that commitment. The partnership aims to offer consumers something great through this collaboration.
