Maxx Cola launches its bold new formula with the “Na Khele Toh Bujhben Na” campaign, inviting consumers to experience a taste that words can’t describe.
Maxx Cola is back—bolder, fizzier, and more refreshing than ever! With the launch of its new and improved formula, Maxx Cola is inviting consumers across the country to discover a taste they simply can’t understand without experiencing it firsthand.
At the heart of this launch is the bold and catchy campaign message: “Na khele toh bujhben na”—because some flavors can’t be described, only tasted. This powerful tagline sets the tone for a dynamic social PR push, designed to spark curiosity and conversation.
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From creator-led content and influencer activations to authentic reaction videos, the campaign is challenging fans to “Try the Taste” themselves. Influencers will act as early tasters, teasing the flavor without revealing too much, capturing real-time first-sip reactions, and signing off with the now-iconic line: “Na khele toh bujhben na.”
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