Meena Bazar is looking for Executive – Brand & Communications

Responsibilities & Context

• Coordinate and oversee ongoing marketing and brand campaigns across all platforms (digital and offline).
• Ensure timely execution of weekend promotion campaigns and verify offers for accuracy.
• Collaborate with the design and content development teams for daily creatives and promotional materials.
• Track the status of in-store branding elements to ensure consistent communication at outlets.
• Communicate with vendors, media partners, or agencies for project execution updates.
• Check digital platforms to ensure alignment with campaign plans (social media, website, etc.).
• Conduct competitor analysis to understand trends, promotional strategies, and customer engagement.
• Coordinate with the sales team to analyze store footfall and campaign performance.
• Monitor and review promotional budgets to ensure spending aligns with cost control targets.
• Work on concepts for weekly OVCs/TVCs or campaign content, ensuring they are impactful and customer-centric.
• Ensure visual materials (posters, banners, etc.) are ready for in-store promotions.
• Develop a detailed monthly marketing calendar aligned with business objectives and key sales periods.
• Track marketing spending and prepare a monthly expense vs. budget report.
• Analyze data from previous campaigns and create insights for upcoming strategies.
• Identify opportunities for digital media ad placements to support in-store campaigns.
• Assist in developing the annual marketing plan, outlining campaigns, budgets, and branding initiatives.
• Analyze yearly sales data, customer feedback, and campaign ROI to inform future strategies.
• Develop and implement innovative concepts to attract new and retain existing customers at outlets.