Meghna Group of Industries. is hiring Senior Executive – Brand

Meghna Group of Industries (MGI) is one of the largest conglomerates in Bangladesh. MGI is searching for highly motivated, proactive & energetic talent for its brand team. The incumbent will report to the department head for the duties and responsibilities.

Job Responsibilities

• Execute comprehensive 360-degree marketing activities to achieve brand strategy objectives.
• Collaborate with advertising and research agencies to execute brand activities.
• Manage digital marketing and social media platforms to promote the products and fortify the brand presence.
• Collaborate with internal stakeholders to ensure alignment between brand initiatives and business objectives.
• Ensure delivery of communication materials for BTL activities, participate and execute BTL activities such as Event, Outdoor, etc.
• Arrange events & activations as per the plan to reach out brand’s target group (TG).
• Maintain proper communication with dealers, retailers, sales teams, and agencies to ensure various promotional offers can reach everyone in the right way.
• Assist in handling products compliant from market and factory and collaborate with internal stakeholders to ensure product quality.
• Conduct market research to stay informed about industry trends, customer preferences, and competitor activities.