Meghna Group of Industries. is hiring Senior Executive – Corporate Brand

Meghna Group of Industries (MGI) is one of the leading conglomerates of Bangladesh. MGI is expanding its business continuously and has made a significant contribution to the economy of Bangladesh. To sustain its success and achieve ever greater heights, MGI is searching for highly motivated, proactive & energetic talents for its corporate brand team. The required position will be responsible for digital marketing, ATL, BTL activities and documentation.

Job Responsibilities:

• Collaborate with the team to enhance Meghna Group of Industries (MGI) social media (Facebook, YouTube, Instagram, LinkedIn, Threads, Google My Business) presence, amplify the efforts of digital agencies, and foster engagement with our audience.
• Analyze insights and extract valuable data by skillfully employing social listening tools, which will be used to gain a strategic advantage and inform our branding decisions.
• Ensure unwavering brand consistency across diverse digital channels to maintain a seamless user experience for our online audience.
• Assist in planning and executing Digital Media initiatives to optimize audience reach and engagement.
• Assist in various production activities, including AV, video documentary projects and shooting which significantly contributed to our comprehensive brand storytelling and helped convey our brand’s identity and values effectively.
• Ensure delivery of communication materials for BTL activities, participate and execute BTL activities such as events, outdoor, etc.
• Arrange events & activations as per the plan to reach out brand’s target group (TG).