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Miniso Bangladesh Ltd. is hiring Executive – Brand Activation

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Walton and Herlan Ads

Miniso Bangladesh Ltd. is hiring Executive – Brand Activation

Miniso Bangladesh Ltd. A business concern of Evince Group and an eminent global retail chain operating across the world and world`s fastest growing retail chain is steering its operation in Bangladesh, is looking for suitable candidates to work in its Brand Activation Department.

Job Responsibilities

  • Managing branding plan as yearly for Miniso aligning with activities initially with the marketing & communications department. Constant communication with top Management, other departments, franchisees and relevant vendors.
  • Developing strong branding and media strategies month on month to drive demand; Enhance awareness & visibility.
  • Addressing all Brand partnerships/Collaboration prospects, aligned with other operational department’s coordination.
  • Working closely on the strategic brand planning & design for Bangladesh market along with the Top management member as well as liaison with in place expats from Miniso Global team.
  • Streamline and connect the agency with Miniso as a middle person for branding and various campaigns, promotion, printing purposes.
  • Work closely with agency for branding strategies, designs and communications in regards to brand establishment of Miniso.
  • Prepare, analyse & submit Comprehensive Brand Plan to Line Supervisor for any particular Store as per Supervisor’s direction weekly/ fortnightly/ monthly for Miniso .
  • He/she will ensure category wise branding & activation plan with necessary budgets and analysis for Miniso . Execute the plan with necessary management approval and finish the campaign within timeline with proper follow up and update.
  • Planning, Managing all sponsorship or collaboration events, campaigns, branding and public relations.
  • Manage external parties during brand campaigns, like Models, Print Vendors, Franchisees, Newspaper Companies and Video team.
  • Lead, communicate, collaborate and ensure the brand campaign management with all Franchisee partners to ensure uniform Brand language for all Miniso store.
  • He/she must submit Footfall Comparison report in accordance to various promotions such as SMS marketing, banner, leaflet, brochure etc.
  • Design & place necessary sticker, posters, visuals, POP & other materials inside the store maintaining Miniso standard within given timeline.
  • Arrange campaign like press interviews, seminars trade shows, TV Interviews, loyalty programs, sponsorship activity for branding purpose

Employment Status

Full-time

Educational Requirements

  • Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing

Experience Requirements

  • 1 to 2 year(s)
  • The applicants should have experience in the following area(s):
    Brand Activation, Brand Communication, Brand Management, Brand Planning/ Development, Branding
  • Freshers are also encouraged to apply.

Additional Requirements

  • Age 24 to 30 years
  • Both males and females are allowed to apply
  • Must be able to work under pressure, smooth negotiation ability with internal and external customer. Multi-function skill is pre-requisite criteria for this position.
  • Good computer literacy in MS Office (Word, Excel, PowerPoint, Access, Outlook etc.) applications. Must be proficient in using graphics design software.
  • Must have good communication skills in Bengali & English

Job Location

Dhaka

Salary

    Negotiable

Compensation & Other Benefits

  • T/A, Mobile bill, Tour allowance
  • Lunch Facilities: Partially Subsidize
  • Salary Review: Yearly
  • Festival Bonus: 2
  • Other Benefits as per company policy

Apply

Candidates are to apply by posting their updated resume and attached photo. To apply follow the link https://t.ly/pDuld and click “Apply Now” button.

Application deadline: 16 November, 2023

 

 

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