Olympic Milk Food Packaging Inds. (Pvt.) Ltd. is looking for Brand Lead (Manager)

Olympic Milk Food Packaging Inds. (Pvt.) Ltd. is looking for Brand Lead (Manager)

Responsibilities & Context

• Ability to take the challenge to create new branding image.
• Conduct Market Analysis and Forecasting: Continuously research demand trends and competitor movements, forecast future opportunities, and recommend actionable changes to product, pricing, and promotional tactics.
• Plan and Evaluate Promotions: Develop a monthly promotional calendar within budget, roll out activities on schedule, and rigorously measure their effectiveness to maximize ROI.
• Prepare Sales Budgets and Forecasts: Compile the annual sales budget and profit‑and‑loss statement for each product line, while projecting expected sales for the next fiscal year.
•  Design and Execute Marketing Strategy: Create and implement data‑driven marketing plans for both existing and newly assigned products, ensuring every initiative supports overall business objectives.
• Update Costing and Pricing: Recalculate product costs promptly when raw‑material prices or other key factors change, safeguarding margins and market competitiveness.
• Monitor Sales Performance: Track actual sales versus budget and targets in volume and value, and analyze the performance of each depot to identify gaps and improvement areas.
• Support Packaging Development: Collaborate with cross‑functional teams to design or enhance packaging for newly assigned products, aligning aesthetics and functionality with brand standards.
• Manage Promotional Materials and Stock Levels: Oversee the creation of promotional assets, ensure continuous product availability, and maintain optimal inventory across all depots.
• Gather Competitive Intelligence: Conduct regular market visits to observe competitor activity, suggest corrective actions, and keep the marketing plan up to date.