“Dano BrandTalk 4.0 powered by Shwapno and Daraz” took place on March 17 in Dhaka organized by Brand Practitioners Bangladesh with the theme “Stories of Permutation and Combination.”
According to a press release, 15 skilled marketing and business professionals presented their experiences and case studies on business success and continuity in global adversity, current scenario and prosperous future business management.
About 250 marketing, advertising, media, sales and market research professionals and marketing faculty and students attended the session.
Mirza Muhammad Ileush, CEO of Brand Practitioners Bangladesh inaugurated the program.
From the panel, Md Rezaul Hakim Shanto, chairman of Aristo Corporation Ltd started the conversation with the subject- “Marketing for entrepreneur and intrapreneur”.
Lutfi Chowdhury, CEO of Adfinix shared about “Gleefreshing the programmatic possibilities”.
Ashraf bin Taj, general secretary of the Asia Marketing Federation talked about “Marketing 4.0 to drive the Corporate Strategy”.
Munaf Mojib Chowdhury, partner director of Httpool discussed about “Driving Marketing Success With ROI-focused Digital Strategies”.
Professor Dr Mijanur Rahman from Dhaka University Marketing Department spoke about the “Marktech for Humanity”.
Advertising expert Syed Gousul Alam Shaon gave a speech on “Purpose of Branding.”
Faria Yasmin, business director of ACI Foods explained leveraging brand equity for profitability.
Syed Iqbal Mahmud Hossain, sales director of Nestle Bangladesh conveyed sales leadership for business sustainability.
Mahtab Uddin Ahmed, former CEO of Robi Axiata Ltd delivered his speech on brand spending in the economic crisis.
Nusrat Jahan, marketing director of Reckitt Benckiser BD Ltd lectured on “The power of purpose in Brand Building.”
Sabbir Nasir, the executive director of Shwapno retail, explained “Brand or Innovation?”
Film director Amitabh Reza Chowdhury cheered the audience with his passion for advertising demonstration and Zeeshan Kingshuk Huq ended up speaking about “PR– an under-utilized weapon for Brand building”.
Galib bin Mohammad, head of Marketing, Arla Foods BD and Talat Rahim, Chief Marketing Officer of Daraz said considering the latest scenario, Brandtalk should be an ideal platform for brand marketers in order to be aware of business situations and solutions.
“Brandtalk is the unique platform to discuss in detail how brands can use the existing resources of business on a priority basis in this critical period of war and price increase,” said Mirza Muhammad Ileush, CEO of Brand Practitioners Bangladesh.
This time, Dano BrandTalk 4.0 have been powered by Shwapno and Daraz with the platinum partners Nagad, Ispahani, Good Luck and Fogg; Yellow, Praava Health, ACI Pure, Bakeman’s, Walton, SMC Plus, Partex Cleen Tissue, Dan Cake, AamarPay, Guardian Life Insurance, Igloo, Organic Care, Creative Business Group, Pepsi and Rokomari.
