Pathao Launches a Celebration of Local Pride “চলো দেশি Vibe-এ” with Big Savings of up to ৳1,600!
Pathao, as a homegrown brand made by Bangladeshis, is welcoming summer with a campaign that’s all about celebrating local spirit and shared pride. Titled “চলো দেশি Vibe-এ”, this nationwide initiative runs from May 14 to May 31 and invites users to enjoy up to ৳1,600 in total savings, along with exciting perks like free delivery, ৳50,000 worth exclusive gift items to win, and more. This May, Pathao is turning every ride, meal, and delivery into a deshi festivity.
During this campaign, Pathao users can enjoy up to ৳1,600 off on Rides & Food, including ৳300 off (৳100 off each on 3 rides) on Pathao Bike, ৳300 off (৳100 off each on 3 rides) on Pathao Car, and up to ৳1000 off over 5 orders up to 200TK each on Pathao Food.
They can also enjoy up to ৳1,000 off on Pathao Car Intercity with daily offers, surprise flash deals, and more tasty savings throughout the campaign.
That’s not all, during the “চলো দেশি Vibe-এ” campaign, every transaction on the Pathao app will earn users 2X Pathao Points!
The celebration continues with Pathao Courier, where users will find free deliveries, exciting coupons of Pathao Bike, Car & Food, and brand partner discounts. There are also mega vouchers and special rewards lined up for lucky winners throughout the campaign period. For those who wear their culture with pride, Pathao Shop is rolling out limited-edition Deshi merchandise in collaboration with local favourites like Headgear to let users express their Bangladeshi identity in style.
Our campaign partners include Grameenphone, Banglalink, Swapna.com, Sharetrip, Bay, and SSB Leather. Stay tuned to the Pathao app and Facebook page to catch all the exciting partner offers!
Adding to the festive vibe, Pathao is bringing a special “Big Box” activation to life featuring a public wishboard where users can write down their wishes. Out of all the entries, 10 lucky people will have their wishes fulfilled by Pathao!
To keep the deshi fun rolling, Pathao is also launching an interactive multiple-choice quiz game. Users can scan a QR code placed on Pathao Car flaps and the Big Box installation to access the game, answer questions, earn points, and stand a chance to win gifts worth ৳50,000!
About this campaign Pathao’s Vice President of Marketing, Abrar Hasnain says, “Pathao is a Deshi app that has been catering to the needs of our people for the past 10 years. With the ‘চলো দেশি Vibe-এ’ campaign, we are celebrating our local pride, culture, and the joy of being connected through our roads, our flavors, and our shared stories”
“চলো দেশি Vibe-এ” is a celebration of local pride. This May, ride, eat, and send the deshi way. Pathao – চলো দেশি Vibe-এ!
Founded in 2015, Pathao is building a digital infrastructure that creates opportunities, empowers people, and enriches lives. Pathao is the largest digital services platform in Bangladesh and the market leader in ride-sharing, food delivery, and e-commerce logistics. With more than 10 million users, 300,000 Pathao drivers and delivery agents, 200,000 merchants, and 10,000 restaurants, Pathao is Here with You. The platform has created over 500,000 job opportunities in Bangladesh, contributing significantly to the country’s digital economy.
