Job Responsibilities

• Design & decorate the prospective shops, dealers & markets by proper branding equips as & where required.
• Analyze market trends and development that may impact offline/Online marketing activities.
• Assess alternate market research channels.
• Conduct research to identify emerging trends of consumers.
• Design, collect and analyses customer satisfaction and feedback.
• Execute activities to communicate business value proposition to customers.
• Execute brand campaigns.
• Execute customer loyalty plans.
• Forecast emerging market needs.
• Implement brand communication plans.
• Implement brand plans.
• Implement innovation campaigns to drive higher customer retention and loyalty.
• Monitor product quality, design and brand alignment.
• Review effectiveness of brand campaigns.
• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses
• Develop and plan marketing strategies of the assigned brands.
• Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
• Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
• Co-work with respective trade channels for promotional mechanism, special offers, in store display and POS materials.
• Plan, monitor and review on the marketing budget.
• Plan and execute new product launches.
• Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
• Responsible for planning and delivering innovative content across all social media platforms.
• Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.
• Measure and report performance of all digital marketing campaigns.
• Manage the ecommerce business by planning and executing online campaigns and promotions.
• Monitor competitor’s activities through print, TVC advertisements and data analysis, as well as current market performance and trends.
• Find out shops, dealers & organize them by branding of Company’s product identity.
• Contributing ideas to marketing campaigns
• Conducting research and analyzing data to identify and define audiences
• Compiling, distributing and presenting ideas, information and strategies
• Coordinating promotional activities, events and interviews.
• Managing production and performance of multimedia content
• Writing and proofreading creative copy.
• Maintaining websites and tracking data analytics
• Managing social media campaigns
• Monitoring performance of marketing campaigns.