PHP Motors, a subsidiary of the PHP Family, has formed a strategic alliance with Perodua, a leading Malaysian automobile manufacturer, to assemble and sell Perodua cars and SUVs in Bangladesh.
This collaboration was announced alongside the much-anticipated introduction of four Perodua models to the Bangladeshi market. The lineup includes the Perodua ARUZ, a spacious 1500cc SUV designed for seven passengers; the Perodua Bezza, a stylish 1329cc sedan known for its performance; the Perodua MYVI, a versatile 1500cc hatchback perfect for urban environments; and the Perodua AXIA, a compact 1000cc hatchback ideal for city commuting.
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PHP Motors’ switch from Proton to Perodua marks a strategic move to align with evolving consumer preferences and offer superior automotive options. Despite this shift, PHP Motors assures existing Proton car owners that after-sales support and warranty services will continue uninterrupted.
The official launch of these four Perodua models will take place in Dhaka, followed by a second event in Chattogram at the end of the month. PHP Motors’ advanced assembly facility in Saraipara Halishahar, Chattogram, is prepared to handle the assembly and distribution of these new vehicles.
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This partnership underscores PHP Motors’ commitment to transforming the Bangladeshi automotive sector. By focusing on quality, innovation, and customer satisfaction, the collaboration with Perodua is set to make a significant impact on the automotive landscape in Bangladesh.
