Develop Brands Strategies, Oversee Brand Health, Grow Revenue, and Lead Creative Communications-

• Be the custodian of the brand to drive not only growth of the Praava brand but also drive business growth through brand initiatives
• Develop creative strategies for Praava Health to innovate across channels with creative content and campaigns
• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage the brand team consisting of designers, copywriters, activation and PR staff
• Lead creative development to motivate the target audience to “take action”
• Measure and report performance of brand campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Collaborate with Cross-Functional Teams-

• Collaborate closely with members of the Digital, Marketing, Analytics, and Sales groups to grow Praava’s business through brand campaigns
• Support cross-functional teams with brand and design related work
• Attend meetings relating cross-functional work processes and as it relates to Praava Health
• Attend client meetings as related to contracted design consultants and agencies
• Translate work requests from upper management and other departments to brand team to initiate work process
• Present campaign plans and brand communications work to Praava stakeholders

Qualification:

• A relevant degree (on subject matter) from a reputed institute or demonstrated work experience and projects in lieu of relevant degree.

Experience:

• At Least 7 years of experience in brand management or marketing with 3 years of experience managing a team consists of designers, PR & content writers.

Technical Skills/Knowledge:

• Brand Marketing
• Brand Management
• Brand Communications
• Creative Direction
• Content Marketing
• Digital Marketing

Behavioral Competencies:

• Leadership
• Proven management skills
• Communication skills/interpersonal skills – ability to deliver clear feedback
• Artistic/Creative Innovation – infuse new thinking into Praava designs and campaigns
• Brand Advocate/Negotiation – be the voice for brand at the table, be able to articulate why a brand decision is important, and where compromise is acceptable, and where it is not

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