Thought-provoking Talk on Building Strong Brands: Role of Trade Marketing with Mr. Shafiqul Islam Tushar
Date and Time: October 18, 2023, at 7:30 PM
Venue: Cafe Colombia, Gulshan-1, Dhaka
Fee: 650Taka for Coffee and Snacks Bill
Registration Link: https://t.ly/jo8tq
Book your seat today!
About the Speaker: Mr. Shafiqul Islam Tushar is the Chief Marketing Officer of Akij Bakers Ltd., one of the leading food and beverage companies in Bangladesh. He has over 30 years of experience in the marketing industry, and has held senior positions at companies such as Sanofi, Kohinoor Chemical, PRAN, Globe Soft Drinks Ltd. New Zealand Dairy Ltd. Tushar is a passionate advocate for brand building and trade marketing. He is a regular speaker at industry events, and has published articles in leading business publications.
Why is Trade Marketing Important for Brand Building?
Trade marketing is the process of developing and executing strategies to build relationships with retailers and distributors, and to influence their purchasing and promotional decisions. By working effectively with trade partners, brands can ensure that their products are available, accessible, and promoted to the right consumers.
Trade marketing plays a vital role in building brand awareness, preference, and loyalty. It can help brands to:
- Increase product availability and shelf space
- Drive sales and market share
- Promote new products and launches
- Support brand campaigns and promotions
- Build relationships with trade partners
- Gather feedback and insights from the market
How to Develop an Effective Trade Marketing Strategy
When developing a trade marketing strategy, it is important to consider the following factors:
- Your target audience: Who are you trying to reach with your trade marketing activities?
- Your brand goals: What do you want to achieve with your trade marketing strategy?
- Your budget: How much money do you have to spend on trade marketing?
- Your resources: What internal resources do you have available to support your trade marketing efforts?
Once you have considered these factors, you can begin to develop specific trade marketing activities. Some common trade marketing activities include:
- Merchandising programs: Merchandising programs can help to increase product visibility and shelf space.
- Trade promotions: Trade promotions can help to drive sales and market share.
- Point-of-sale (POS) marketing: POS marketing can help to promote new products and launches, and to support brand campaigns and promotions.
- Trade relationship management: Trade relationship management is important for building strong relationships with trade partners and gathering feedback and insights from the market.
By developing and implementing an effective trade marketing strategy, brands can build strong brands and achieve their business goals.
Join us on October 18th to learn more about building strong brands with trade marketing from Mr. Shafiqul Islam Tushar, one of the leading experts in the field!
