Responsibilities & Context

• One of the primary tasks of the head of brand marketing is managing and leading the brand-marketing department. This involves not only signing off on projects but also overseeing them to ensure they stay on brand, budget and schedule.
• Being in a top managerial position involves developing project ideas and short- and long-term objectives for the department, which they transmit to the rest of the department to ensure their successful execution.
• As a leader of brand marketing ensures all marketing communications align with the company’s brand image, including offline materials such as product packaging and leaflets. By working closely with each team within the brand-marketing department, they ensure the brand’s message is consistent across all over the Bangladesh.
• As a leader of brand marketing you have to look after all the design and oversee the execution of brand marketing strategies, which are multi-step long-term plans that aim to persuade consumers to choose the brand of the organization you work for over a competing brand.
• As a leader of brand marketing responsibilities include ensuring the brand’s success and individual marketing campaigns.
• Have to collaborate with various people and departments individuals to do their jobs effectively and work with brand marketing team to ensure the execution of key activities.
• Must work closely with trade sales departments and business leaders to help them implement organizational objectives and create marketing campaigns that generate sales.
• Working with cross-functional teams, such as designers, developers, and sales teams, to align digital marketing efforts with overall business objectives.
• Stay up-to-date on current market trends and continually assess all marketing techniques and offers check the efficacy in affecting sales.
• You need to attend Retailer Meets, Engineer’s Meet, Mason Meets all over the Bangladesh.
• Time to time visit markets all over Bangladesh.
• Public relations is a large component of marketing and brand management, as business leaders often have key communications that require the head of brand marketing’s input to ensure messages stay on brand.
• Coordinating with financial departments also to understand how much the marketing department can spend without going over budget.
• Communicate with visual or textual, you require exceptional communication skills so you can impart persuasive and impactful messages that alter the perceptions of audiences in strategic ways.
• Producing valuable and engaging content for various digital channels, such as websites, blogs, social media, email campaigns, and videos.
• Communicate with team and respective departmental leaders and you have to be able to convey messages with clarity so they can understand and follow.
• Having a solid understanding of not only tools like social media, websites and communication programs but also more technical software, such as analytics tools and advertising platforms.

Educational Requirements

• Master of Business Administration (MBA) in Marketing, Bachelor of Business Administration (BBA) in Marketing

Experience

• 10 to 15 years
• The applicants should have experience in Cement Industry