Purbachal Probashi Palli Group recently joined hands with Nagad as the land partner for later’s ongoing mega campaign “Nagad e Jomi”.
Md Shafayet Alam, executive director at Nagad Ltd, and Mahbubur Fahim Rahman, director of Probashi Palli Group, signed the deal on behalf of their respective sides at Nagad’s head office, according to a press release.
Under the campaign, the MFS operator has now offered its users an opportunity to win land in Dhaka and many other exciting mega gifts worth Tk 200 million (20 crores) on transactions.
Imran Haider, head of Marketing Operations and Trade Marketing at Nagad Ltd, Mohammad Zamiur Nasim Rahman, director at Probashi Palli Group, Rifat Ahmed Shyamal (Sales and Marketing), and Md Zafar Iqbal Khan, executive director (Sales and Marketing) among others were also present at the ceremony.
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Last year Nagad’s BMW mega campaign generated a significant buzz within the country. Besides, customers grabbed sedan cars, motorcycles, and other gifts through Nagad payments. This year Nagad has come up with launched the country’s biggest campaign, allowing its users to win dream plots at Probashi Palli in Dhaka by following three easy steps.
Moreover, customers can enjoy 100 per cent cashback alongside an opportunity to win mega gifts, including hundreds of motorbikes, TVs, fridges, smartphones, and many more on individual transactions.
To participate in the campaign, a Nagad customer first must either make a minimum of BDT 100 mobile recharge a minimum of BDT 500 payment, or a minimum of BDT 1,000 add-money. Following any of the three transactions, they will instantly get a message that will confirm their eligibility to take part in the campaign.
Then, a participant will create a team of three having active Nagad accounts, and everyone in the team will have to remain active in transactions during the campaign period to stay in competition to win land in Dhaka. Customers can also win land by receiving a minimum of BDT 5,000, excluding government incentives, in remittances through Nagad.
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Nagad users can form groups through the Nagad app or by sending an SMS to 26969 using following the format: NGD<space>OPEN<space>Member 1 Nagad Number<space>Member 2 Nagad Number. Besides, they can also create groups by directly going to the link: nagad.io/jmi.
A group creator will be known as the group leader and after successfully creating each group, the leader will receive a voucher as a reward, which will be notified through a confirmation SMS.
A Nagad user can create an unlimited number of groups and any Nagad user can be a member of an unlimited number of groups. Once the group is successfully created, each member must initiate at least one transaction per calendar month (except Send Money) to remain eligible for the campaign.
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To access group details, each group leader will receive an access code, which must be used to log in to the microsite. The leaderboards of the groups making regular transactions will be updated on the Nagad website regularly.
All such information will be available at this link: nagad.io/jmi. Starting on 15 March 2024, the campaign will continue till June 30.
Regarding this mega campaign, Md Shihab Uddin Chowdhury, deputy managing director of Nagad Ltd., said, “We always want to stand by people in fulfilling their dreams. Owning a piece of land is a dream for the people in our country. So, we want people to fulfil their dreams during this festival initiated by Nagad. Purbachal Probashi Palli has joined hands with us in this endeavour. We hope our customers will feel more encouraged to digital transactions now.”
