Written by Content Desk, Brand Practitioners• October 1, 2023• 6:12 pm• Jobs

PUSTI-TK Group is hiring Assistant Manager – Manager, Brand

PUSTI, a prominent consumer brand under T. K. Group in Bangladesh, offers a wide range of essential food products, including premium rice, diverse flours, cooking oils, blended tea, lentils, and more, catering to the diverse culinary needs of consumers. Currently the are hiring Assistant Manager – Manager, Brand.

Job Responsibilities

Analyze the market to understand trends, competitors, and consumer behavior of commodity market.
Carrying out market research to keep up to date customer trends for business decision.
Lead in developing marketing strategies and plans for in-line, new products, and new markets.
Identify opportunities for integrated marketing activities comprised of events, promotions, advertising, online, and PR plans to ensure effective execution and accountability of each activity.
Ensure the financial health of the assigned brands and business lines to maintain and enhance profitability.
Understand the product development process thoroughly from concept to product launching. Manage a team of marketing professionals in brand initiatives.
Lead creative development to motivate the target audience to take action.
Measure and report performance of marketing campaigns, assessing ROI and KPIs
Responsible for multiple reporting according to management requirement.

Requirements

Academic Qualification: MBA in Marketing
Experience: Minimum 6-8 years of Experience in Commodity products.

Additional Requirements

Ability to develop brand and marketing strategies
Experience in identifying target audiences and devising effective campaigns.
Strong analytical skills partnered with a creative mind.
Outstanding communication & Presentation skills.
Up to date with latest trends and marketing best practices, especially in Commodity products.