Reckitt, under its Dettol brand, has announced a groundbreaking partnership with ToguMogu to launch the ‘New Moms Academy’. This initiative aims to provide pregnant women and new mothers with essential health information, focusing on hygiene, mental health, and overall wellbeing.
Dettol has a longstanding commitment to health and hygiene education. Initially, their efforts were hospital-based, where they provided new and expecting mothers with vital hygiene solutions and weekly content on newborn health. Recognizing the evolving communication landscape, Dettol has now adopted innovative strategies to reach a broader audience effectively.
This collaboration with ToguMogu represents a significant step in this direction. The ‘New Moms Academy’ is designed to deliver comprehensive support to mothers from pregnancy through childbirth and beyond. This initiative underscores Reckitt’s belief that brands have a responsibility to address societal issues and contribute positively to the community.
Read more: Akij Resource Launches State-of-the-Art Flour Mill in Bangladesh
Dettol’s vision for social impact is championed by key figures within the organization. Md. Amin Ul Bashir, Alvi Salahuddin Ahmed, and Tarek Ahmed have been instrumental in shaping this initiative. The project also enjoys the backing of Vishal Gupta, whose guidance has been pivotal.
Expressing his enthusiasm for the partnership, a spokesperson for Reckitt highlighted the potential for creating significant societal impact. “Through our partnership with ToguMogu, we can reach more people with the right information and solutions, solving more problems and making a positive impact,” he said.
Read more: Air Astra Launches Frequent Flyer Program ‘ORBIT’
Waliullah Bhuiyan of ToguMogu has been commended for his swift response and support in making this partnership a reality. This collaboration is seen as a vital step in driving social impact through innovative health and hygiene initiatives.
