RFL Group is looking for MTO – Brand

RFL Group, a leading local conglomerate with a rich legacy in the industry, renowned for its commitment to quality and innovation, is seeking for “Management Trainee Officer – Brand” to oversee its marketing department. We value integrity, collaboration, and continuous improvement which drives RFL Group an exciting place to work for professionals eager to make a meaningful impact.

Key Responsibilities:

• Assist in crafting and executing ATL (Above-the-Line), BTL (Below-the-Line), and TTL (Through-the-Line) marketing strategies to maximize brand reach and engagement.
• Contribute to the planning and execution of dynamic marketing initiatives that align with brand goals and market demands.
• Support the development and management of innovative digital marketing campaigns across various platforms, including social media, email, and web.
• Create and optimize compelling content for promotional activities, ensuring consistency across all communication channels.
• Collaborate in shaping brand differentiation strategies to establish and sustain a unique market presence.
• Assist in planning and executing impactful brand campaigns across diverse channels to enhance brand recognition and loyalty.
• Conduct thorough market research to understand consumer behavior, industry trends, and competitor strategies.
• Analyze findings to identify opportunities for new branding strategies and improvements.

Vacancy

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