Robi’s data speed has increased by 130 percent and voice quality by 50 percent in the last one year. This doubling in data speed is a reflection of the bold steps taken by Robi to strengthen the network to improve customer service quality.
Spectrum Reforming The company has significantly improved the voice and data experience compared to 2022 by realigning the use of available spectrum for 2G, 3G, and 4G technologies. More than 1,000 sites were added in 2023, ensuring the highest 4G coverage (98.8 percent).
In addition, Robi has also deployed L2600 Spectrum to optimize network capacity for handling increased data traffic. As a result, customers’ data experience has improved.
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In addition, AI-based software and machine learning tools are deployed to further enhance Robi’s network, optimize traffic load and enrich customer experience across voice and data.
Robi’s cold drop rate is well below the International Telecommunication Union (ITU) recognized cold drop rate of only 0.3 percent. Through this Robi has become a network of customer trust.
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Robi’s Chief Commercial Officer Shihab Ahmad said, ‘In 2023, we lay the foundation of the smart network to advance the Smart Bangladesh vision. As a result, Robi’s focus has gone beyond traditional connectivity services to facilitate digital lifestyles and enhance everyday experiences. It is driving Robi’s extensive 4.5G supernet as a leading digital brand in line with Robi’s brand slogan ‘Parbe Tumiyo’.’
